Executive Master in Marketing & Sales
In partnership with Esade

Get more juice from your talent.

Next Start 9 Mar 2026
Duration 13 Months
Language English
Format Executive
Avg. working
experience
9 years
Where Milano, Barcelona, Madrid, Roma

Effective coordination between marketing and sales is essential to respond to the challenges of a rapidly changing market, optimize resources, and enhance the customer experience, ensuring the sustainable growth of the business.

The executive master in marketing & sales (EMMS) is designed precisely for this challenge. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life.

You’ll master strategic and sales tools, immediately turn deep customer insights into tangible business results, and power your potential into action starting now.

 

Who is it for?

The ideal candidates have a strong background in marketing and sales, with established professional experience at a senior level in B2B and B2C companies or are entrepreneurs seeking to broaden their expertise in these areas and take the next step in their career.

 


 

The EMMS experience of Steffen Rutter

VR and Business: EMMS Students' Journey

 

 


 

Why choose us?

1. UPGRADE YOUR KNOWLEDGE

through exposure to new managerial models, analysis of international cases across different sectors and markets, and exchange of experiences with peers, faculty, and practitioners, to enhance your strategic vision.

2. ENHANCE YOUR PROFESSIONAL DEVELOPMENT

by delving into managerial areas that complement your existing expertise, enabling you to build a comprehensive understanding of how to effectively integrate and manage all marketing and sales levers.

3. PREPARE FOR LEADERSHIP

by developing the necessary skills to make a significant career leap, taking on roles with greater responsibility and impact.

Highlights

20
th Edition

20th Edition

2
top ranked EU B-School

Esade and SDA Bocconi

13
month part-time format

combining an immersive learning experience (on-campus sessions in Milan, Barcelona, Madrid, Rome) with an extensive learning experience (to revise and apply key frameworks in your daily professional environment)

16
courses

+ 5 workshops and 1 field project with top international companies

 
INDIVIDUAL EXECUTIVE COACHING

Coaching

 
LEADERSHIP SERIES

with top executives

Scholarships and Tuition Waivers

The EMMS class

33

participants

 
19

Countries Represented

 
10
Years

Average Work Experience

35
Years

Average Age

Inside My EMMS SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.

Marketing and sales hold strategic value for business and are increasingly appearing on the agendas of CEOs. EMMS empowers you to drive business growth and innovation ensuring your company maintains a competitive edge by fostering strong customer relationships.

 

Go to CV

Maria Cristina Cito
EMMS 20 Co-Director

EMMS is for movers and shakers in Marketing and sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies.

 

Ferran Blanch
EMMS Co-Director, Esade

For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program.

 

Go to cv

Marco Aurelio Sisti
EMMS 19 Co-Director

What they say about us

My education gave me the tools and the mindset that I needed to move to a more strategic perspective. It has made the difference in my career between being a manager and being a director. I wouldn't have been able to do this on my own by simply gaining more experience.

 

minch.ambassador@master.sdabocconi.it

Mackenzie Minch - American
EMMS 2023

I have more than 20 years of sales experience and business development, however, I decided to join the SDA Bocconi-Esade Executive Master in Sales and Marketing because the learning journey is never over. I appreciated the program from the very beginning and the more the program was moving forward the more I got excited. 

 

There are several reasons that would drive me to suggest the EMMS to other potential candidates. There is nothing so rewarding than learn from professionals and from other experiences, to share insights and to collaborate with other cultures and backgrounds. EMMS is just perfect for both junior and senior professionals because it gives the opportunity to put in practice the learnings and to put experience into a framework. 

 

The combination of SDA Bocconi and Esade is strategic because those two universities are different and complementary at the same time, teaching styles and techniques give the opportunity to learn from different perspectives and to embrace diversity. It is just an exponential experience with a high level of knowledge and insightful contributions from several industries. 

 

EMMS is a professional and human development that increases business and leadership skills. It is a life-changing experience, with talented leaders from around the world ready to shape their industries and make the world a better place. 

 

silvestri.ambassador@master.sdabocconi.it

 

Gianluca Silvestri - Italian - Entrepreneur, Solutions Seeker
EMMS 2023

Meet the EMMS

Upcoming face-to-face meetings
6
May 2025 10:00 - 18:00 | LOCAL TIME
Orientation Meetings - Amsterdam
Language ENGLISH
Learn More
6
May 2025 18:30 - 20:00 | LOCAL TIME
An evening with SDA Bocconi in Amsterdam
Language ENGLISH
Learn More
Upcoming online sessions
9
May 2025 13:00 - 14:00 | CEST
Your Compass: Explore SDA Bocconi’s EMMS
Language ENGLISH
Learn More
Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

Write to md@sdabocconi.it to arrange your time slot.

 

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

 

See all events 

 

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

30 Sep 2025
Tuition Waivers Deadline - I round

Go to admissions

11 Nov 2025
Early Bird Deadline
9 Jan 2026
Round 2
11 Feb 2026
Final Deadline

News & Social

03 July 2023
EMMS Success Story: Fiori Papanastasiou Soars to New Heights
EMMS - Executive Master in Marketing & Sales
Learn More
16 February 2023
Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes
Learn More

More about EMMS

Program

Structure, Learning Model

FAQ