Executive Master in Marketing & Sales
In partnership with Esade

Get more juice from your talent.

Next Start 9 Mar 2026
Duration 13 Months
Language English
Format Executive
Avg. working
experience
9 years
Where Milano, Barcelona, Madrid, Roma

Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project. 

 

Who is it for?

The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.

 

What does your future look like?

The ideal candidate should also have a strong desire to:

  • Be an executive with a toolbelt of broad perspectives.
  • Take a leap forward into a global context with an open mind.
  • Fuel their career and executive education.
  • Be part of a network of top-ranked schools with worldwide connections

Are you ready to start your EMMS journey?

 


 

The EMMS experience of Steffen Rutter

VR and Business: EMMS Students' Journey

 

 


 

Why choose us?

1. TAKE THE NEXT STEP

EMMS is a rigorous but flexible part-time program. It is the perfect solution for ambitious executives who want to upgrade their competencies and launch the next step in their career, while keep working!

2. GAIN NEW PERSPECTIVES

Participants will achieve a deeper understanding of market dynamics and trends in both consumer and business markets and gras p new perspectives in fast-changing business environments.

3. TACKLE UNEXPECTED CHALLENGES

EMMS offers a pragmatic understanding of marketing and sales strategic analysis and managerial practices to face new challeng es today and in the future.

4. ACCESS A GLOBAL NETWORK

The joint program at SDA Bocconi and ESADE gives students access to their respective Alumni Associations, global networks of professionals.

5. DEVELOP A PROACTIVE MINDSET

The combination of practice and theory gives participants a well-rounded strategic mindset to be more proactive in their role.

Highlights

2
schools

In partnership with Esade Business School

4
cities

Milano, Barcelona, Madrid, Roma for a unique and specialized part-time program

~ 20
professors

From SDA Bocconi, Esade and other international Business Schools

50%

Distance Learning modules 

28
countries

28 partecipants from 28 countries

16
courses

With vertical managerial insights on digital

14

Field projects

Scholarships and Tuition Waivers

The EMMS class (average last three editions)

33

participants

 
19

Countries Represented

 
10
Years

Average Work Experience

35
Years

Average Age

Inside My EMMS SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.

"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."

Read More

 

Go to cv

Marco Aurelio Sisti
Co-Director

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.

 

Go to cv

Ferran Blanch
Co-Director, Esade

What they say about us

I chose EMMS because of its excellent reputation as a leading and challenging program for people who wish to improve their management skills in an international environment. Most importantly, it offered me the opportunity to continue my career and embark on my higher education at the same time. EMMS gave me a good foundation for the transition from a traditional B2B sales background to 360 digital business world, and it contributed significantly to my professional advancement by making me feel more confident and competent in raising my professional profile.

Long Guo - Chinese
EMMS 2020
Accounts Manager at Amazon Italy

2020, what a year! Nobody can deny that it was a challenging one. Actually an unprecedented one. But for me, this year was a deeply transformational one. Not only for my working habits and personal life, but it also marked a new learning journey for me. A powerful experience which led me to valuable educational insights and instilled me with many years of professional experience. But most importantly this journey led me to adopt a new mindset. Taught me how to remain resilient, stay relevant and adopt a value-creation attitude. If one this pandemic has taught us one thing, it’s that at the end of the day it is not the aptitude that matters most, but rather the attitude of people. Well SDA Bocconi and Esade, helped me strengthen both. This is what it means to be in the thrusted hands of outstanding business schools. I thank them deeply for that. Once an EMMS, always an EMMS.

kapsani.ambassador@master.sdabocconi.it

Katerina Kapsani - Greek
EMMS 2021
Senior Internal Communications Officer at the European Investment Fund

Meet the EMMS

Upcoming face-to-face meetings
4
Apr 2025 14:00 - 19:00 | LOCAL TIME
Orientation Meetings - New York
Language ENGLISH
Learn More
5
Apr 2025 09:00 - 14:00 | LOCAL TIME
Orientation Meetings - New York
Language ENGLISH
Learn More
Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or remotely.

Write to md@sdabocconi.it to arrange your time slot.

 

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

 

See all events 

 

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

30 Sep 2024
Tuition Waivers Deadline - I round

Go to admissions

11 Nov 2024
Early Bird Deadline
11 Feb 2025
Application Deadline
10 Mar 2025
Program Start

News & Social

03 July 2023
EMMS Success Story: Fiori Papanastasiou Soars to New Heights
EMMS - Executive Master in Marketing & Sales
Learn More
16 February 2023
Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes
Learn More

More about EMMS

Program

Structure, Learning Model

FAQ