The EMMS experience of Steffen Rutter
EMMS is a rigorous but flexible part-time program. It is the perfect solution for ambitious executives who want to upgrade their competencies and launch the next step in their career, while keep working!
Executive Master in Marketing & Sales
Get more juice from your talent.
Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project.
Who is it for?
The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.
What does your future look like?
The ideal candidate should also have a strong desire to:
- Be an executive with a toolbelt of broad perspectives.
- Take a leap forward into a global context with an open mind.
- Fuel their career and executive education.
- Be part of a network of top-ranked schools with worldwide connections
Are you ready to start your EMMS journey?
VR and Business: EMMS Students' Journey
Why choose us?
Highlights
Scholarships and Tuition Waivers
The EMMS class
Inside My EMMS
SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.
"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."
Marco Aurelio Sisti
Co-Director
“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.
Go to cv
Ferran Blanch
Co-Director, Esade
What they say about us
I chose a specialized master program to become the best sales professional I could possibly be. Adding relevant skills, competences and experiences is key for me to stay on top of competition. Small classes and the focus on specific topics made all the difference for me.
EMMS combines cutting-edge academic research with case studies and real-world best-practices from leading companies in Europe. It has been a great learning experience working in virtual setups, on projects, with professionals from different industries, across time zones and geographies. There is simply no better way to practice modern work.
Steffen Rutter
- German - Sales & Licensing Director, Mövenpick Holding AG
EMMS 2023
After a few years in digital marketing, I decided I needed a deep dive into marketing fundamentals. I did some searching and found that EMMS met many of my expectations. Walking into that classroom in Bocconi on our first day, I was met by a pool of diverse and now-familiar faces. We thought we were learning how to be better marketers and salespeople; but, throughout the pandemic, we learned how to be better humans.
EMMS is a great taught program but what sets it apart are the people you meet. I would never have had the opportunity to connect with so many brilliant minds – professors, peers, and guest speakers – had I not pursued EMMS. What was supposed to be a 13-month journey became 16 months, which gave us more time to learn from each other and grow as a community. The program directors did an excellent job managing the changing circumstances and I believe that is one of the best parts of the experience – learning resilience by witnessing it and living through it.
Clarice Fong
- Filipino
EMMS 2020
Chief Editor & Global Lead for Quality Excellence, Wings4U s.r.o Singapore
Chief Editor & Global Lead for Quality Excellence, Wings4U s.r.o Singapore
Meet the EMMS
Upcoming face-to-face meetings
Next Steps
11 Nov 2024
Early Bird Deadline
11 Feb 2025
Application Deadline
10 Mar 2025
Program Start
News & Social
03 July 2023
EMMS Success Story: Fiori Papanastasiou Soars to New Heights
EMMS - Executive Master in Marketing & Sales
16 February 2023
Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes
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FAQ
Some master programs have scholarships or tuition weavers. They can be offered by the School, by companies or institutions and can cover tuition fees both fully and partially. Requisites vary according to the sponsors.
More information available on each Master’s website.
TOEFL certifies your proficiency in Academic English.
Since only some SDA Bocconi Masters require the TOEFL test, we suggest that you check on each Master’s website.
In any case, if you are a native English speaker or you obtained a High School Diploma in English or you hold a degree from a University where courses are taught in English, you won't have to take the TOEFL test.
The School's TOEFL code is 0698.
The test is used and admitted all over the world, and consists of four parts: listening, reading, writing, and speaking.
More information and preparation kits can be found at the official TOEFL website
The Graduate Management Admission Test (GMAT®) test is a computer-adaptive test that is available year-round at test centres throughout the world. This test measures basic, mathematical, and analytical writing skills. It is specifically designed to help Business Schools to assess the qualifications of applicants for advanced study in business and management. The test yields four scores (verbal, quantitative, total and analytical writing assessments) in order to measure applicants' potential academic performance in graduate management education. Each of these scores is reported on a fixed scale.
A good preparation kit explains the strategies and techniques to solve the problems.