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SDA Bocconi School of Management

16 courses and 5 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales, including Digital Business & 360° Communication, Big Data Analysis, Social Media Marketing and CRM and Business Intelligence. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

19th edition,
from March 2025 to April 2026*

Module 1

Module 1 - Milano module at SDA Bocconi Campus

  • Marketing Management
  • Channel & Retail Management
  • Workshop: Consumption Innovation.

10 Mar 2025

15 Mar 2025

MODULE 1 - DISTANCE LEARNING

17 Mar 2024

2 May 2024

Module 2

Module 2 - Barcelona module at Esade Campus

  • Marketing Research
  • International Marketing Management
  • Marketing Analytics in the Era of Big Data
  • Workshop: Leading and Managing People

5 May 2025

10 May 2025

MODULE 2 - DISTANCE LEARNING

12 May 2025

27 June 2025

Module 3

Module 3 - Madrid module at ESADE Campus

  • Finance for Marketing & Sales
  • Brand Management
  • Sustainable Marketing
  • F2F Workshop from blockchain to Metaverse.

30 June 2025

5 July 2025

MODULE 3 - DISTANCE LEARNING

7 July 2025

12 Sept 2025

Module 4

Module 4 - Milano module at SDA Bocconi Campus

  • Digital Marketing & Integrated Communication
  • Sales Management
  • Strategic Marketing Management

15 Sept 2025

20 Sept 2025

MODULE 4 - DISTANCE LEARNING

22 Sept 2025

7 Nov 2025

Module 5

Module 5 - Barcelona module at Esade campus

  • Social Media Marketing
  • Sales Management 2
  • CRM and AI for Marketers & Sellers
  • Field Project Launch (SDA Bocconi and Esade)

10 Nov 2025

15 Nov 2025

MODULE 5 - DISTANCE LEARNING

17 Nov - 22 Dec 2025

7 Jan - 23 Jan 2026

Module 6

Modulo 6 - Roma module at SDA Bocconi Campus

  • Marketing Creativity & Innovation
  • Price Strategy and Management
  • Field Project

26 Jan 2026

29 Jan 2026

MODULE 6 - DISTANCE LEARNING

2 Feb 2026

27 Mar 2026

Module 7

Modulo 7 - Barcelona Module at Esade Campus

  • F2F Workshop: Negotiation Skills
  • F2F Workshop: Communication & Public Speaking
  • Field Project Presentation

8 Apr 2026

10 Apr 2026

GRADUATION CEREMONY - BARCELONA

* SDA Bocconi and Esade reserve the right to make any changes to the contents (rules, curriculum, courses)

Individual Executive Coaching

EMMS provides individual assessment and development of professional competences and sales skills, so that each participant will develop a plan to improve his/her professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. These combine tests and personal guidance conducted by Prímula Asesores.

 

The workshop has two parts: Leading People and Leading Yourself. During the Leading yourself section, students will use Esade Lead, a platform for the development of leadership skills. The outputs of the program are used to work with professional coaches on the weak areas of each participant detected in the previous work.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

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More about EMMS

Faculty

Director and Team, EMMS Faculty
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General information, orientation & meeting

Meet The EMMS
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events

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.