EMiLUX

The luxury industry is full of opportunities and the psychology behind luxury product consumption is very well understood. Part of the value chain, however, is still unexploited and ripe for further improvements. Given my technical background and general managerial skills, my goal in joining EMiLUX is to strengthen my strategic and marketing understanding of the luxury world to help in the creation of additional value from idea to launch.

While we first were disappointed to postpone the Nov'20 in-person module because of covid-19, it quickly turned out that SDA Bocconi with its very professional EMILUX team pivoted quickly, and instead made it super easy for all participants around the globe to join some of the planned presentations online. Then end of Jan'21 it was still uncertain if the module can take place in Feb'21. However, Prof. Gabriella Lojacono and her team did an incredible job assuring that our class can travel to the university that felt like a safe place to us. When arriving in Milan I was especially moved by the warm welcome on the first day though Giuseppe Soda, Dean SDA Bocconi, Prof. Gabriella Lojacono and the EMILUX team, as well as Cartier's representation. During the first two days, I was super impressed by the passionate instructors sharing insights into innovative concepts and business strategies of successful luxury companies, and also by inspiring guest speakers on campus and connected online, e.g. Alessandro Varisco, CEO Twinset. Coming from 13 years of experience of digital retail, merchandising and technical product development, I am super excited for the group to double down in building a diverse tool sets required to successfully lead luxury businesses to the next level. Especially the situation of the uncertain developments in the industry driven by the pandemic will require fresh insights. Our EMILUX class '21 is excited to invest into our personal growth with the support of the expertise of SDA Bocconi in luxury segments and businesses. As the first EMILUX class, we will get the chance to generate knowledge into current customer trends, and how luxury brands succeed by efficiently leveraging technological innovations in the context of omni-channel management. Representing the EMILUX'21 class, I would like to thank the EMILUX instructors and team! We are looking forward to the modules ahead of us!