An Exciting Journey into the Luxury World
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
EMiLUX Structure*
8th Edition 2025-2026
Program
EMiLUX and the new partnership with Cartier
An exclusive interview of Cyrille Vigneron, Chairman of Cartier Culture and Philanthropy, and Gabriella Lojacono, Emilux Director at SDA Bocconi, that shares the insight of the new exclusive partnership that will host Emilux students for an entire module of the Master in Paris, where the executives of the international Maison will share their insights about crafting brand through arts and culture. We are pleased to continue to foster dialogues between the worlds of business and education.
ONLINE PRE-COURSES ON FUNDAMENTALS OF MANAGEMENT
- ACCOUNTING
- MARKETING
- GENERAL MANAGEMENT
- ENTREPRENEURSHIP
ONLINE START OF THE MASTER
9 January 2025
ONLINE WARM UP WITH THE DIRECTOR
16 January 2025
Distance learning on introduction to the luxury world fundamentals.
Jan 2025
MODULE I: PARIS - CRAFTING BRANDS THROUGH ARTS AND CULTURE*
- ARTS & CULTURE
- LUXURY VALUES AND HERITAGE
- BRAND MANAGEMENT & ANALYSIS
- TRENDS & CONCEPTS OF HARD LUXURY
- LUXURY BRAND COMMUNICATION AND SEMIOTICS
- INNOVATION TYPOLOGIES IN LUXURY
- AUTHENTICITY
- CULTURAL MODELS OF BRAND BUILDING
- UNDERSTANDING AND MANAGING BRAND IDENTITY
*Held at Cartier
in partnership with 
27 Jan 2025
31 Jan 2025
MODULE II: MILANO - VALUE CREATION IN LUXURY MARKETS
- BUSINESS MODELLING
- COMPETITIVE ANALYSIS
- THE CHANGING FACE OF THE LUXURY LANDSCAPE
- THE GROWTH CHALLENGE AND KEY DILEMMAS
- BUSINESS MODELS & STRATEGY
- DESIGN THINKING MINDSET & TECHNIQUES
BEHIND THE SCENES: RETAIL AND HOTEL SHADOWING DAY
Candidates spend 1 day in retail stores and hotels to gain insights into processes, including those behind the scenes.
Design Thinking Project with Illy
24 Mar 2025
29 Mar 2025
Module III: Dubai - GO TO MARKET*
- DOING BUSINESS IN MIDDLE EAST
- RETAIL TECHNOLOGY: THE GREENHOUSE, CHALHOUB
- INTERNATIONAL GROWTH OF LUXURY BRANDS
- RETAIL SAFARI
- BUYING & MERCHANDISING LOCATION DECISIONS AND KPIS
- COUNTRY OF ORIGIN
* Held at Mandarin Oriental Jumeira
HOSPITALITY TOUR at Dubai Mandarin Oriental Jumeira
RETAIL TOUR at Dubai Mall and Design District
12 May 2025
16 May 2025
Module IV: LOS ANGELES & SILICON VALLEY - DIGITAL STRATEGIES, CLIENTELING AND CRM
- SOCIAL MEDIA & CRM IN LUXURY
- LUXURY TRADEMARKS & DESIGN
- NEW TECHNOLOGIES (AI, AUGMENTED REALITY, ETC)
- DIGITAL TRANSFORMATION AND THE “CONNECTED STORE”
- DATA PLATFORM STRATEGIES
- EXPERIENCE MANAGEMENT
- CUSTOMER ACQUISITION AND MARKETING
- COMPETING IN THE METAVERSE
- DATA SOURCES AND DECISION MAKING TOOLS
- AI TO EXTRACT VALUE FROM CUSTOMER DATA AND SUPPORT ONE TO ONE CRM
SILICON VALLEY STUDY TOUR (2 days of visits to the headquarters of Meta, Google, Salesforce and more)
21 Jul 2025
25 Jul 2025
Module V: LAUSANNE - F&B MANAGEMENT AND SUPPLY CHAIN IN LUXURY*
- STRUCTURE OF F&B SECTOR (CUSTOMER SEGMENTATION, DISTRIBUTION CHANNELS, OPERATING MODELS AND COMPETITON)
- DRIVERS AND TRENDS (DIGITALIZATION, SUSTAINABILITY AND CUSTOMIZATION)
- HOW TO INNOVATE IN F&B BUSINESS AND SETUP NEW VENTURES
- F&B ECONOMICS
- FOOD SERVICE QUALITY AND DESIGN
- SUPPLY CHAIN MANAGEMENT & COUNTERFEITING
* Held at EHL Hospitality Business School
WATCHES & JEWELLERY STUDY TOUR IN SWITZERLAND
15 Sep 2025
19 Sep 2025
Module VI: Roma - MANAGING GROWTH AND EVALUATING PERFORMANCE
- CORPORATE VALUATION METHODOLOGIES
- FINANCING GROWTH
- IDENTIFICATION OF THE "FAIR VALUE"
- M&As IN LUXURY
- WHY CASH FLOWS MATTER
- FINANCIAL MODELS OF LUXURY BRANDS
STUDY TOUR: from Rome to Florence
10 Nov 2025
14 Nov 2025
Module VII: London - APPROACHING CUSTOMERS WITH LUXURY SERVICES IN HOSPITALITY*
- THE IMPORTANCE OF STORYTELLING
- FUNDAMENTALS OF GREAT SERVICE
- UNDERSTANDING LUXURY SERVICE
- CUSTOMER EXPERIENCE
- HOSPITALITY PERFORMANCE IMPROVEMENT CASE STUDY WORKSHOP
* Held at Dorchester Collection Academy
THE LAUNCH OF ENTREPRENEURIAL PROJECTS (EPs): Business Plan and Strategy Planning
2 Feb 2026
7 Feb 2026
VENETO STUDY TOUR: discovering the beauties of the Italian North-East*
* Not included in the fee of the Master
March 2026
Module VIII: Milano - LEADING SUSTAINABLE TRANSFORMATION IN LUXURY BRAND PERFORMANCE
- CIRCULARITY AND INNOVATIVE BUSINESS MODELS
- A STRATEGIC VIEW OF SUSTAINABILITY FOR LUXURY COMPANIES
- DESIGN FOR SUSTAINABILITY IN LUXURY INDUSTRY
- SUSTAINABILITY CHALLENGES
- HR & EMPLOYER BRANDING
- AI AND BLOCKCHAIN
MOTOR VALLEY TOUR
EPs INDIVIDUAL REFLECTION PAPERS, MONITORED BY FACULTY TUTORS
EPs FINAL PRESENTATION
16 Mar 2026
20 Mar 2026
GRADUATION CEREMONY
21 Mar 2026
*A final written exam will be conducted at the conclusion of each face-to-face module to evaluate learning outcomes. SDA Bocconi reserves the right to make any changes to the contents of the program (curriculum, courses and schedule).
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
Diversity, Equity, and Inclusion Online Course
A mandatory Diversity, Equity, and Inclusion course and exam will be integrated into the Program Curriculum with the folloiwng scheduler:
- 2 April 2025 - 12:30-14:00 | 14:15-15:45 CET
- 28 April 2025 - 12:30-14:00 | 14:15-15:45 CET
- 24 June 2025 - 12:30-14:00 | 14:15-15:45 CEST
- 8 July 2025 - 12:30-14:00 | 14:15-15:45 CEST
Meet The EMiLUX
See allevents
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.