SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The Program describes the potential of social media marketing with multiple examples and case studies, and the discussion of management models for this new communication with clients. The use of social media in marketing is framed in a digital transformation perspective, where social media play a strategic role in creating new business opportunities by redesigning customer digital experience. By completing the Program you will be able to apply the principles of social media marketing to the different projects in the area and to campaign design, analyzing performance and re-engineering strategies to maximize branding and commercial results.
Gestire in modo integrato progetti di trasformazione dell’organizzazione e della gestione della funzione vendite per perseguire l'eccellenza in ambito commerciale.
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.
