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Full-Time MBA EMBA GEMBA Management Marketing Finance Strategy Sales

AI for marketing

Discover the power of Artificial Intelligence to drive marketing transformation

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Start date Oct 27, 2025

End date Oct 29, 2025

Duration 3 Days

Location Milano

Format Class

Language English

Price (+ VAT) € 3.700

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Optimizing marketing strategies through Artificial Intelligence tools

Artificial Intelligence is the first cognitive technology in history. Although still in its infancy, it is already transforming market paradigms and shifting the frontier of innovation from digital transformation to the future of decision-making across all business areas.
The objective of this course is to provide participants with the fundamental principles of AI, enabling them to frame key marketing decisions within the scope of current and future AI capabilities. Through a practical and interactive approach, participants will learn how to integrate cutting-edge AI technologies into marketing to enhance analysis, optimize performance, and make decision-making processes more effective.
The course also explores how AI can foster creativity and innovation, transforming the way companies interact with the market and unlocking unprecedented business development opportunities.

It Fits You If

The program is aimed at: C-suite executives in charge of marketing and business growth; senior leaders with responsibility in marketing and other data-driven functions; professionals who are preparing to take on leadership roles in these areas.

SDA Bocconi Executive Education Certificate

What it is

The SDA Bocconi Executive Education Certificate is a formal recognition that certifies the completion of an executive program tailored to your managerial growth needs.

How to obtain it

In collaboration with our Program Advisors, you can create a customized educational path by selecting programs from your area of interest. To obtain the Certificate and gain access to the Bocconi Alumni Community - an interactive network connecting professionals at every stage of their career - you must complete at least 11 days of on-campus education, accumulated from the durations of your selected courses, within a two-year period.

Program Counseling

Cristina Popescu
Program Advisor

Contact our Program Advisor for more detailed information about the program or to build a customized plan for you or your organization.

Write to: cristina.popescu@sdabocconi.it

Structure and Contents

3 days

24 equivalent hours

5 pillars

Pillars I

AI Fundamentals

Pillars II

How AI is reshaping consumer behavior (CB)

Pillars III

How AI is empowering Innovation & Product Development

Pillars VI

How AI is disrupting Promotion and Distribution

Pillars V

Building an AI-Driven Marketing Strategy

Lectures

Guest accounts

Tutorship

Download the brochure to find out more about the Program and the Faculty of the course.

Download Brochure

Program Agenda

Aula

27 - 29 Oct 2025

9:00 - 18:00

MODULE
in presence

Locations

SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano

Fee

€ 3,700 + VAT
The fee is exclusive of VAT and includes course materials and working breakfasts.

Special Payment Terms

Bocconi Alumni

On the occasion of Bocconi Homecoming, all Bocconi Alumni can benefit from a special 20% reduction on the participation fee for SDA Bocconi’s Executive Education programs. To take advantage of this opportunity, simply enter “ALUMNI 20” in the notes field of the registration form. A chance to keep growing with the strength of the Bocconi Community.
Women are good for business

The educational dimension is one of the tangible levers that we can provide to men, women, and our organizations to truly make a difference, to have an impact. Providing education means offering a concrete tool for change and social transformation. To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2026: a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments

Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20 percent discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.

Early Bird

A 10% reduction on the program fees offered to applications sent in by 26 August 2025.
Custom training programs

In the case of training needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements

SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.

By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.

Program Direction

" I see the most innovative ai solutions today like my first personal computer commodore 64. It was processing data through a music cassette player. With one difference: it won’t take us 40 years this time to get to the seamless interaction we have with our tablets, smartwatches and smart-glasses. We are just touching the surface of paradigmatic change, but we will soon dive into it. And quantum computing is just a mile ahead. These are fascinating times, where we can think of a totally new market approach and unprecedent business development opportunities. Nowadays, the fundamentals of marketing theories and practices, to name few the role of information, the behavioral theories, the game theory dynamics are shaked, and a new paradigm gets established. Two days together it’s going just to be the beginning, but they will change your perspective forever”. "

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Fabrizio Zerbini

Director

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Download Brochure

AI for marketing

Discover the power of Artificial Intelligence to drive marketing transformation

.

Optimizing marketing strategies through Artificial Intelligence tools

It Fits You If