Stefania Borghini
Marketing
Associate Professor
Marketing Management
stefania.borghini@unibocconi.it
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Pubblicazioni recenti
La mobilità urbana nella prospettiva della Generazione Z
Economia & Management, 2024, no. 2, pp.87-96
Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. Ekström (a cura di), Routledge, chap. 4, pp.59-76, 2023
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective
Journal of Consumer Research, 2021, vol.47, no. 6, pp.890-913
Data Analysis and the Arts: The Mistake of Ignoring the Numbers in Managing the Cultural Business
Michela Addis, Andrea Rurale (a cura di), Routledge, chap. 6, pp.184-212, 2021
L’analisi dei dati nel campo delle arti. L’errore di ignorare i numeri in Il valore della cultura: 22 esperti per nuove strategie
Michela Addis, Andrea Rurale (a cura di), Skira Editore, pp.215-242, 2021
The ecology of the marketplace experience in Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (a cura di), Routledge, pp.408-426, 2020
Grants & Premi
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2020
Innovation in Teaching Award - Università Commerciale Luigi Bocconi
, 2016
Davidson Honorable Mention Award for the Best Article in the Journal of Retailing
, 2011
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2010
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2009