Stefania Borghini

Marketing

Associate Professor

Marketing Management

stefania.borghini@unibocconi.it

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Latest publications

BORGHINI S., CIRRINCIONE A., COLM L., GAUR A., MEDICI B., SORBINO F. La mobilità urbana nella prospettiva della Generazione Z Economia & Management, 2024, no. 2, pp.87-96

PRENESTINI S., BORGHINI S., CARÙ A. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture Karin M. Ekström (Eds),Routledge, chap. 4, pp.59-76, 2023

BORGHINI S., Sherry J. F., Joy A. Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Journal of Consumer Research, 2021, vol.47, no. 6, pp.890-913

Morrow G., BORGHINI S. Data Analysis and the Arts: The Mistake of Ignoring the Numbers in Managing the Cultural Business Michela Addis, Andrea Rurale (Eds),Routledge, chap. 6, pp.184-212, 2021

MORROW G., BORGHINI S. L’analisi dei dati nel campo delle arti. L’errore di ignorare i numeri in Il valore della cultura: 22 esperti per nuove strategie Michela Addis, Andrea Rurale (Eds),Skira Editore, pp.215-242, 2021

BORGHINI S., Maclaran P., Bonnin G., Cova V. The ecology of the marketplace experience in Marketing Management Luca M. Visconti, Lisa Peñaloza, Nil Toulouse (Eds),Routledge, pp.408-426, 2020

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Grants & Honors

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2020

Innovation in Teaching Award - Università Commerciale Luigi Bocconi , 2016

Davidson Honorable Mention Award for the Best Article in the Journal of Retailing , 2011

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2010

Excellence in Research Award - Università Commerciale Luigi Bocconi , 2009