MAMA wants to offer you solid foundations in management, including practical, creative, and professional skills, by creating a stimulating environment, focusing on an international market with a multidisciplinary approach, and enriching it all with unique experiences such as the Grand Tour in world-famous centers of Italian culture, or MAMA internships, a chance to work for one of MAMA's main partners or collaborating institutions.
Such courses are aimed at developing the managerial and business knowledge and skills to work as a manager in the world of arts and heritage. You will address a wide range of topics, from foundational business to marketing and media-related issues, from art industry-focused to key additional topics such as fundraising, law, entrepreneurship, and consulting.
As a cultural manager you need specific soft skills and knowledge in order to bring value and success to your organization. The aim of the MAMA seminars is to strengthen your leadership and communication in order to support your personal and professional growth.
The Concentration Track in Art Markets and Finance provides an overall understanding of art market dynamics, including its unique factors such as trends in taste, cultural influences, and the role galleries and auction houses play.
The art market, in particular, is subject to various legal and ethical considerations, including issues related to authenticity, provenance, copyright, and cultural heritage. Analysing the institutional and regulatory frameworks governing the art market is essential for conducting business ethically and avoiding potential legal pitfalls.
Immerse yourself in the world of art management by joining a unique 10-day Grand Tour Experience, aimed at offering a managerial perspective of Italian best practices in the arts sector. Hosted by some of the most relevant Italy-based cultural institutions - such as Vatican Museums, Pompei Archeological Site, Teatro San Carlo di Napoli, Museo Opera del Duomo di Firenze, etc. - the MAMA Grand Tour offers participants the opportunity to learn from managers in the field and internalize the skills and knowledge acquired throughout the year.
Through internships, companies offer you the opportunity to develop an individual field project tackling real-life, complex problems by blending together knowledge and skills from different functional areas. Alternatively, you can take the opportunity to be arts entrepreneurs by implementing your own start-up under the supervision of one of our faculty members.
A written report (Final Work) on your Internship/Field Project/personal Start-up will provide evidence on how your project was executed, putting into practice the experience and knowledge gained through the Program.
MAMA is an intense full-time program. The learning model provides class sessions and case studies together with many active methods such as assignments, simulations, company visits etc. You will meet experienced SDA Bocconi Arts Management faculty, but also international visiting professors from leading business school from all over Europe and the USA, as well as professionals, artists, and executives in the field. Extra-curricular activites, such as Italian course for non-Italian speakers, or Excel course, are also offered to students.
The Knowledge Center is an international hub that addresses arts management related topics and attracts experts from academia and professionals from this industry. It generates knowledge, skills and attitudes in the Arts & Culture sector and offers activities, programs, as well as professional and educational projects, targeting international participants with a passion for the arts and the willingness to make a difference in the sector. The final goal is that of empowering Arts & Culture leaders, helping them to increase their effectiveness and improve their decision making.
SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.
