Art is an ally not an enemy
Juan Ignacio Vidarte
Director General, Guggenheim Museum Bilbao
The Art of Managing the Arts.
Leveraging Italy’s excellence in cultural heritage and artistic production, the Specialized Master in Arts Management and Administration (MAMA) is a full-time 1-year program in English, offering 70 ECTS/CFU credits, designed for talented students from all over the world, with international vocation profiles and a passion for the arts.
MAMA aims to support artistic innovation and cultural development worldwide, by strengthening the leadership and management skills required for arts organizations to thrive, and for your career to flourish in a wide range of organizations operating in the arts sector.
Discover MAMA's specific qualifying goals.
MAMA is the Master for you if:
Art is an ally not an enemy
Alumni Stories: Trevor Pichanick
Performance footage courtesy and copyright of the Komische Oper Berlin.
Director General, Guggenheim Museum Bilbao
President, Balich Worldwide Shows
Past Director, French Academy in Rome - Villa Medici
Many institutions in the fields of Heritage and Performing Arts are participating in the MAMA program with lectures, company visits, research projects, and internships for students. The strong relationship between MAMA and its partners started with ten founding partners, and the network has increased month after month with new connections and agreements.
Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
The MAMA Class
“Why MAMA? Because you love arts and you think we need managers to innovate and develop them. Because it is time to get rid of the eternal dualism between curatorship and management, we need competent managers with passion and interest for the artistic field they work in, respecting roles and differences, and contributing to the development of the field.”
Field trips are always stimulating, where we have the opportunity to meet and talk with great names of the Italian cultural scene. During the conversation with Paolo Baratta, President of Biennale di Venezia, it was interesting to understand his vision of art’s social function and the role of the Venice Biennale in the contemporary art scene. Baratta pointed out that visitors should be treated as people and not customers. The exhibitions are about exchanges between the art and the visitor, and their unique experience, where every visitor has the chance to be motivated and inspired by them. Learning from different points of view, perspectives and institutions makes the MAMA at SDA Bocconi a more diverse and dynamic program. Going beyond school walls give us practical skills, expanding the knowledge we learn in the classroom.
The management of Italy's historic-artistic and musical heritage requires professional figures, combined with artistic ones, able to effectively promote and value the infinite resources available in our country, creating value for the entire cultural system. SDA Bocconi’s MAMA Program represents a unique opportunity for revitalizing the musical activities through the training of specialized and dedicated professionals.