
Juan Ignacio Vidarte
Director General, Guggenheim Museum Bilbao
The Art of Managing the Arts.
Leveraging Italy’s excellence in cultural heritage and artistic production, the Specialized Master in Arts Management and Administration (MAMA) is a full-time 1-year program in English, offering 70 ECTS/CFU credits, designed for talented students from all over the world, with international vocation profiles and a passion for the arts.
MAMA aims to support artistic innovation and cultural development worldwide, by strengthening the leadership and management skills required for arts organizations to thrive, and for your career to flourish in a wide range of organizations operating in the arts sector.
Discover MAMA's specific qualifying goals.
MAMA is the Master for you if:
Art is an ally not an enemy
Alumni Stories: Trevor Pichanick
Performance footage courtesy and copyright of the Komische Oper Berlin.

Director General, Guggenheim Museum Bilbao

President, Balich Worldwide Shows

Past Director, French Academy in Rome - Villa Medici
Many institutions in the fields of Heritage and Performing Arts are participating in the MAMA program with lectures, company visits, research projects, and internships for students. The strong relationship between MAMA and its partners started with ten founding partners, and the network has increased month after month with new connections and agreements.
![]() |
Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
The MAMA Class
I am very happy for the opportunity to collaborate with the SDA Bocconi MAMA program, which is innovative and important. The excellence of the culture and that of the faculty are joined together.
Looking around at various masters in Cultural Management I was sure MAMA was the best choice for me. After my time at SDA Bocconi, I can say that I was right. Through the study of international cases, meetings with major institutions and professionals in the field and courses with top level professors, the MAMA program prepares its students to overcome the apparent contradiction between management and culture and to ensure the long-term sustainability of cultural institutions to maximize impact. MAMA alumni are critical thinkers with a full set of tools to develop the cultural institutions of the future.
Learning these tools, working in teams with amazing people from all over the world and applying theory constantly to real cases made the experience worthwhile. Combining this with private visits to the most spectacular Italian heritage and cultural sites made it unique.