Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
The MAFED program at SDA Bocconi is an extremely well rounded and unique learning experience. The course content is exceptional, as it is a top tier business program that is tailored to the fashion & luxury industry. There is a perfect balance of analytical and creative courses to ensure students are exercising both skill sets. What really sets the program apart is the amount of real-world experience. Many assignments were in partnership with some of the biggest brands in the world. Being able to present your ideas to executives at these companies is an opportunity unlike any other. Having now completed the course in the year 2020, I can confidently say the MAFED program exceeded my expectations even in the midst of a worldwide pandemic.
I am Eugenia Giorgi, 26-year-old, MAFED class of 2022, awarded with a partial merit-based scholarship and graduated Cum Laude. Besides being the most enriching and unforgettable journey of my life, MAFED really taught me how to enhance beauty and style into completely different environments with a global perspective. With luxury brands having to interact with consumers in an omni-channel, AI-powered world, MAFED gave me the chance to deep dive into customer experience and centricity through an insightful week-long Digital Strategy & E-commerce course in partnership with YOOX Net-a-Porter, learning how to proactively react to a fast-paced and forever changing online environment. I am now working as a Brand Specialist at Amazon, the most customer-centric, data-driven and innovative company in the world. My job encompasses consulting some of the most renowned Italian top-tier family-based companies within the wine industry providing them with business advices to improve their presence on Amazon and consequently on other marketplaces. I am glad I put in practice every day MAFED's fundamentals.
