Emanuela Prandelli

Emanuela Prandelli is an Associate Professor at the Department of Management and Technology at Università Bocconi. She is also LVMH Associate Professor of Fashion and Luxury Management.

At SDA Bocconi, she is the Director of the Master in Fashion, Experience & Design Management (MAFED) and she teaches innovation management, marketing management, digital strategy, and fashion & luxury management. She has coordinated ad-hoc initiatives for several companies operating in the fashion field, fast moving consumer goods industry, publishing and consumer electronics. Since 2022, she is Associate Dean for Global Executive Summer Programs.

Her research activities focus on collaborative marketing and open innovation, digital business and social media marketing . She has a special interest in exploring these topics in fashion and luxury. She mainly relies on experimental design research methods.

She is the author of numerous books and articles on her topics of interest. She has published several international articles in leading international journals, such as Journal of Marketing, Journal of Marketing Research, Journal of Interactive Marketing, Organization Studies, California Management Review, MIT Sloan Management Review, the Journal of Business Venturing, European Management Journal, Advances in Strategic Management, among others. She is a reviewer for several specialized journals such as Journal of Interactive Marketing, Journal of Marketing, Organization Studies, Research Policy. In 2021 she won the Best Management Book of the Year Award by Canova Club with the book published in 2020 and entitled “Human digital enterprise”, co-author G. Verona. She won the “Innovation Excellence Award” in 2022 and in 2012 and the award for best teacher of the Marketing Department at SDA Bocconi in 2014 and 2008. She got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2001-2003, 2005-2007, and 2013-2014, and 2020. She won the 2001 Accenture Award for the best paper published in California Management Review in 2000. She also was Runner-up for the 2012 Carolyn Dexter Award for the Best International Paper, Academy of Management Conference, for the Theo Scholler-Preis 2011, Munich Best Paper Award Innovation Management, and for the JIM’s 2006 Award for the Best Paper published in the Journal of Interactive Marketing in 2005. Her Ph.D. Dissertation was prized by Booz Allen & Hamilton and financed by the Marketing Science Institute of Cambridge.

She served as a Research Assistant at St.Gallen University and at the Research Center on Technology, Innovation, and eCommerce Kellogg School of Management, Northwestern University, where she was also a Visiting Professor. She was also a visiting Professor at WU, Vien.

Emanuela holds a Ph.D. in Management from Università Bocconi.