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The impact of new technologies in retail

Enhancing back-office efficiency, improving consumer interaction at the moment of purchase, and in the initial and final phases of the retailing process: digital technologies are not only the main drivers of the deep transformation in grocery retail, they are forging the future too.

New digital technologies are revolutionizing the retail sector, with repercussions on the relationships between the customers and suppliers along the entire value chain. The analysis offered here centers on the ongoing dynamics in the sector of mass-market packaged goods with high purchase frequency, delineating a concise framework of the digital innovations in contexts of production, distribution, and customer experience. Management of big data shared by producers and distributors, to the dissemination of apps specially designed to enable customers to interact with both physical and digital stores, to the recent introduction of examples of design thinking in the store: all this makes up a highly innovative – albeit improvable - landscape. The common denominator in virtuous technological interaction between producer, distributor, store and customer is the perception of added value by all the parties involved. This entails increasing sales, saving time for the buyer, managing stock and products more effectively, or a having enjoyable and beneficial purchase experience. The final outcome must be smart for everyone. By providing examples of national and international business cases, companies leading the way in the retail grocery revolution, readers can see the most significant trends in the evolution of the sector.

 

 

  • Publisher: EGEA
  • Series: Leading Management
  • Date of Publication: May 2021
  • EAN: 9788823837744
  • ISBN: 9788823837744
  • Pages: 224
  • Format: e-Pub and paper

 

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