- Start date
- Duration
- Format
- Language
- 2 Dec 2024
- 3 days
- Class
- English
Doing a comprehensive strategic exercise as the executive leadership team of a hospital to test and strengthen managerial and organizational skills.
The healthcare industry is a market: a notion that is still a long way from being generally acknowledge, be it because of the social connotation of healthcare, be it the major involvement of public players, or be it the characteristic intermediation of demand. Yet now the time has come to abandon the traditional product/service orientation and adopt a market perspective. In the past few years, the industry has been impacted by a series of disruptions. The most radical of these is digital, which has redesigned diagnostic-therapeutic and prevention paths, making personalization possible, and modifying the roles and relationships among healthcare professionals, with some positions disappearing altogether. On the cost front, some have shrunk dramatically, making therapies more accessible, others have increased exponentially. Meanwhile, the population is growing older, chronic conditions are taking on new dimensions and the needs of patients are multiplying. In this scenario, the need for change is engulfing both the public and private healthcare sector (hospitals, clinics, outpatient clinics, retail clinics, etc.), as well as integrative healthcare and pharmacies, as they make every effort to offer diagnostic tests, prevention screenings, telemedicine and booking services. And the patients, as end users who are seen more as pathologies than people, find themselves following therapeutic paths that seem more and more like interactive relationships with healthcare providers and pharmaceutical companies. In a competitive context where companies can no longer compete on price alone, the Go to Market methodology proposed in this book aims to exploit all the patient/individual journey touchpoints and create a partnership with every stakeholder that galvanizes customer trust.
- Publisher: EGEA
- Series: Leading management
- Date of Publication: August 2020
- EAN: 9788823837683
- ISBN: 9788823837683
- Pages: 240
- Format: e-Pub and paper
Related Programs
- Start date
- Duration
- Format
- Language
- 3 Mar 2025
- 5 days
- Blended
- Italian
Per aiutarti a trovare le soluzioni adeguate in un’ottica di lungo periodo nella gestione del punto di vendita di prodotti e servizi per la salute.
- Start date
- Duration
- Format
- Language
- 10 Mar 2025
- 3 days
- Class
- Italian