Maria Cristina Cito

Associate Professor of Practice
Knowledge groupMarketing
Research domainsBrand & Communication
Teaching domainsCorporate Communication, Omnichannel Communication, Market Strategy & Competition, Marketing Management
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Maria Cristina Cito

Biography

Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management.

She is the Program Coordinator of FT MBA and the Director of Customer Experience Management, Product Management, Communicating to create value, Marketing Research. From 2018 to 2021 she was Director of the Marketing Management program (Evening edition) and from 2017 to 2014 Marketing Management program (Intensive edition).

She is a Faculty Member of FT MBA, EMBA, GEMBA and MAMA. She is also a Faculty member of the SDA Bocconi Asia Center, Mumbai (India).

Her works have been published in the Journal of Consumer Research, Psychology and Marketing, Economics and Management.

Her research activities focus on consumer behaviour. In her research works, she investigates the impact of emotions on consumer experiences and the role of personal identity in the preferences of value propositions.

Maria Cristina graduated cum laude from BocconiUniversity, with a PhD in General Management from Alma Mater Studiorum, University of Bologna. She earned an ITP (International Teachers Program) at INSEAD Paris and is a Visiting Professor at the Rotterdam School of Management.

Case Center Scholarship - Rio Mare – Brand premiumization through Sustainability in the food industry (work in progress)

Research Grant – Marketing Science Institute, 2017

 

Recent Publications

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  • 2024
    Artification‐Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum
    CITO, M. C., V. VERONESI, "Artification‐Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum", Journal of Philanthropy and Marketing, 2024, vol. 29, no. 4, pp. e1880
  • 2022
    Preference for Material Products in Identity-Based Consumption
    LEUNG, E., M. C. CITO, G. PAOLACCI, S. PUNTONI, "Preference for Material Products in Identity-Based Consumption", Journal of Consumer Psychology, 2022, vol. 32, no. 4, pp. 672-679
  • 2017
    Extraordinary salespeople: competenze per competere
    CAIOZZO, P., M. CITO, G. TAGGIASCO, "Extraordinary salespeople: competenze per competere", Economia & Management, 2017, no. 1, pp. 23-29
  • 2017
    Venditori si nasce? Il mestiere visto dagli studenti
    CAIOZZO, P., M. C. CITO, G. MINIERO, "Venditori si nasce? Il mestiere visto dagli studenti", Economia & Management, 2017, no. 1, pp. 13-17
  • 2014
    Repurchase behavior in the performing arts: Do emotions matter without involvement?
    TROILO, G., M. CITO, I. SOSCIA, "Repurchase behavior in the performing arts: Do emotions matter without involvement?", Psychology & Marketing, 2014, vol. 31, no. 8, pp. 635-646
  • 2012
    L'organizzazione delle funzioni Marketing nel settore bancario e assicurativo
    CITO, M., U. FILOTTO, A. OMARINI, "L'organizzazione delle funzioni Marketing nel settore bancario e assicurativo" in Il marketing per le banche e le assicurazioni. Competenze specifiche e pratiche di successo., F. Ancarani, P. Musile Tanzi (Eds.), Egea, pp. 71-87, 2012

Grants & Honors

  • Research Grant, Marketing Science Institute, 2017