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Alessandro Arbore is an Adjunct Professor of Marketing at SDA Bocconi School of Management.
At SDA Bocconi, he has held the positions of Marketing Area Director, Executive Master in Marketing and Sales (EMMS) Director (in partnership with Esade Business School), and Scientific Director of the international program "Senior Management Program." Currently, he serves as the Director of the "Strategic Marketing" program and is responsible for marketing courses and Market Strategy in the Executive MBA programs at SDA Bocconi. For over 25 years, he has conducted courses, seminars, research projects, and participated in professional activities for companies operating in various sectors, including automotive, telecommunications, and pharmaceuticals, both B2C and B2B.
His research focuses on four key topics: market strategies and revenue models in the era of hyperconnectivity, market-based innovation, customer value management, and marketing metrics.
He is the author of numerous essays on these subjects, and his works have been published in prominent journals, including Economia & Management, Journal of the Association for Information Systems, Journal of Retailing and Consumer Services, and Journal of Service Management.
He has also served as a Visiting Scholar at the Wharton Business School, University of Pennsylvania, USA. After completing his Bachelor's degree in Business Administration with a specialization in Marketing at Bocconi University, Alessandro earned a Ph.D. and a Master's degree at the George Washington University, Washington D.C.
Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.
