“I lead EY MENA Sports Advisory, and as the region grows into a global hub for major sports and entertainment events, I wanted to enhance my expertise with a top-tier executive master’s program. With a Master’s in International Business Management already under my belt, I looked for a program that offered real-world, hands-on experience in developing and delivering major events - taught by industry leaders and top business professors. EMBE, led by the academic director of the renowned FIFA Master, in partnership with Milano Cortina 2026 Olympic and Paralympic Games and a strategic Advisory Council of major industry players, is exactly that. It’s a world-class executive education program spread across five mega-event city hubs, offering an inside look at the best events in the world.”
Ahmed Abas