Your event that will leave a legacy.
The Executive Master in Business of Events is designed for Sports, Entertainment and Exhibitions Industries. It is a global experience taught over 16 months across 5 cities throughout Europe and the Middle East.
EMBE is a unique program that offers participants with profound exploration of the ecosystems that scaffold the events industry, combining the managerial and entrepreneurial dimensions.
The Advisory Council, global leaders with unique experiences in the field, and the Faculty will discuss theoretical models and empirical examples from leading companies and organizations to unfold and examine different dimensions of the complexity of the industry.
For Academic purposes in collaboration with
Who is EMBE for?
The ideal candidate has international professional experience preferably in event related organizations (e.g. media companies, sports event organizations, entertainment companies and events agencies) and embraces the multicultural context of the international events industry.
The ideal candidate should also have a strong desire to:
"It’s your time to leave a legacy. You will be challenged to embrace the new trends of the events industry, creating value in a sustainable way and building bridges among different cultures."
"The Executive Master in Business of Events at SDA Bocconi has been offering me with valuable networking with industry leaders, exposure to diverse perspectives beyond the events sector, and the chance to learn directly from top professionals. Additionally, the program’s modules are held in key cities tied to sports and entertainment events, providing a unique opportunity to gain firsthand experience from the field."
“I lead EY MENA Sports Advisory, and as the region grows into a global hub for major sports and entertainment events, I wanted to enhance my expertise with a top-tier executive master’s program. With a Master’s in International Business Management already under my belt, I looked for a program that offered real-world, hands-on experience in developing and delivering major events - taught by industry leaders and top business professors. EMBE, led by the academic director of the renowned FIFA Master, in partnership with Milano Cortina 2026 Olympic and Paralympic Games and a strategic Advisory Council of major industry players, is exactly that. It’s a world-class executive education program spread across five mega-event city hubs, offering an inside look at the best events in the world.”
