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La trasformazione digitale delle vendite

Digital transformation in sales is necessary to survive in today’s business world. Everyone knows it, many are talking about it, but as of yet few are seriously engaged in actually doing it.

The topic of digital transformation in sales is a critical one for companies, but it is neglected for the most part in the management literature. While there are countless manuals and reams of research on digital transformation at the level of corporate strategy, it is very rare to find information on concrete ways to implement this change in sales networks. This book aims to fill the gap by offering readers both an organic, structured model for managing digital transformation in sales, and a transformation plan to help sales managers drive their sales departments in the direction of digitalization. Utilizing the results of dozens of studies, the author analyzes all the essential ingredients for formulating an integrated plan for digital transformation in sales. Indeed, the main problem for most companies is when such a plan is lacking, incomplete or fragmented. In addition, the book offers a wealth of practical examples, analytical tools and support for decision-making, and includes a number of interviews with managers in leading companies who give invaluable advice on how to successfully activate digital transformation in sales.

 

 

  • Publisher: EGEA
  • Series: Leading Management
  • Date of Publication: February 2021
  • EAN: 9788823838086
  • ISBN: 9788823838086
  • Pages: 272
  • Format: e-Pub and paper

 

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