Sales and digital: a strategic transformation
SDA Bocconi Insight - Research Updates
What are the most salient aspects Digital Commercial Transformation (DCT) for managers? What are the objectives of DCT? What are the most common processes, methods, tools and results? These are the questions which we attempted to answer in this study, our primary aim being to identify clusters of companies based on the different models they use for DCT.
Fieldwork
The research was conducted bythe Commercial Excellence Lab (CEL) at SDA BocconiWe carried out our work in two stages, the first qualitative and the second quantitative.
READ MORE ON SDA BOCCONI INSIGHT>>
22 November 2024
Leaders in Finance: Luxembourg Private Equity ...
MCF - Master in Corporate Finance
21 November 2024
The value of cybersecurity in a landscape ...
An event of the Corporate Information Security Roundtable brought ...
21 November 2024
Simonetta Di Pippo wins the WE Award by Il ...
Awarded in the "Education and Research" Category