ITA

Sara Valentini

Marketing
Sara Valentini
Associate Professor
Marketing Management
s.valentini@unibocconi.it

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Latest publications

D’Assergio C., Manchanda P., Montaguti E., VALENTINI S. EXPRESS: The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in? Journal of Marketing, 2024
Montaguti E., VALENTINI S., Vecchioni F. Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media Journal of Interactive Marketing, 2023, vol.58, no. 1, pp.16-33
VALENTINI S., Orsingher C., Polyakova A. Customers’ emotions in service failure and recovery: a meta-analysis Marketing Letters, 2020, vol.31, no. 2-3, pp.199-216
VALENTINI S., Neslin S. A., Montaguti E. Identifying omnichannel deal prone segments, their antecedents, and their consequences Journal of Retailing, 2020, vol.96, no. 3, pp.310-327
VALENTINI S. Il marketing omnicanale: l'integrazione dei canali come strategia di marketing Bononia University Press, Italy, 2017
Montaguti E., VALENTINI S. Brand e social media: alla ricerca degli strumenti più efficaci nella caccia all’engagement Harvard Business Review Italia, 2017, no. 9, pp.102-109
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Grants & Honors

Davidson Award (Second Runner Up) for the Best Paper published in 2020, Journal of Retailing , 2021

Related Articles

Podcast
Access to personal data: persuasion and transparency
Authors
S. Valentini
Required time 9 min
Society Current Affairs Digital Marketing
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