Sara Valentini
Marketing
Latest publications
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
Journal of Interactive Marketing, 2023, vol.58, no. 1, pp.16-33
Customers’ emotions in service failure and recovery: a meta-analysis
Marketing Letters, 2020, vol.31, no. 2-3, pp.199-216
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Journal of Retailing, 2020, vol.96, no. 3, pp.310-327
Il marketing omnicanale: l'integrazione dei canali come strategia di marketing
Bononia University Press, Italy, 2017
Brand e social media: alla ricerca degli strumenti più efficaci nella caccia all’engagement
Harvard Business Review Italia, 2017, no. 9, pp.102-109
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
Marketing Science, 2016, vol.35, no. 2, pp.201-217
Grants & Honors
Davidson Award (Second Runner Up) for the Best Paper published in 2020, Journal of Retailing
, 2021
