ITA

Luca Molteni

Economics, Politics and Decision Sciences
Luca Molteni
Assistant Professor
Business Data Analytics
luca.molteni@unibocconi.it

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Biography

Luca Molteni is an Assistant Professor at the Department of Decision Sciences at Università Bocconi. Since January 2017 he has been the Department of Decision Science Liaison Officer at SDA Bocconi School of Management. 

His collaboration with SDA Bocconi began in 1987. He is an MBA Faculty Member atSDA Bocconi. He has conducted research, education and consulting projects with some of the major players in the banking and pharmaceutical industries.

His research activities focus on the field of data analysis, Big and Small Data, with a particular emphasis on predictive models and their business applications (in marketing, strategy, organization and production). In the past, he has focussed on the study of statistical features for the evaluation of quality and customer satisfaction and has carried out research and statistical analysis of data for school projects.

He is the author of various books and articles on his subjects of interest. His works have been published in the International Journal of Design & Nature and Ecodynamics and Economia & Management, among others. He was a Visiting Scholar at the University of California, Los Angeles (UCLA) in 1992.

Luca earned a degree in Economics and Social Sciences (DES) from Università Bocconi.

Teaching domains Predictive Analytics Market Research Big & Small Data Time Series Analysis Data Analysis Process

Latest publications

MOLTENI L., TROILO G. (Eds.) Ricerche di marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Egea, Milano, Italy, 2022
MOLTENI L. Le ricerche per il posizionamento dei prodotti in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Luca Molteni, Gabriele Troilo(Ed), Egea, chap. 9, pp.385-430, 2022
MOLTENI L. Le ricerche per la segmentazione del mercato in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Luca Molteni, Gabriele Troilo(Ed), Egea, chap. 8, pp.339-384, 2022
MOLTENI L. Le ricerche quantitative in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Luca Molteni, Gabriele Troilo(Ed), Egea, chap. 4, pp.147-216, 2022
MOLTENI L., TROILO G. Le ricerche sull’evoluzione e sul potenziale dei mercati in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed. Luca Molteni, Gabriele Troilo (Eds),Egea, chap. 7, pp.285-338, 2022
MOLTENI L., POLI M. Data scientist chi è, cosa fa e come lo fa Economia & Management, 2021, no. 2, pp.43-51
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Related Articles

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Research in the service of marketing
Authors
L. Molteni G. Troilo
Required time 5 min
Marketing Management
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CRM analytics Ottimizzare la gestione dei dati per migliorare la relazione con i clienti
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  • 24 Jun 2025
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Ottimizzare la gestione di un ampio portafoglio clienti attraverso l’uso intelligente di diverse tipologie di dati, algoritmi, sistemi di CRM e sistemi di monitoraggio.

Artificial Intelligence, Digital & Data Science