Gaia Rubera
Marketing
Biography
Gaia Rubera is Amplifon Chair in Customer Science, Head of the Marketing Department, Full Professor at Bocconi University and at SDA Bocconi School of Management.
At SDA Bocconi, she is Director of the online program Fundamentals of Python and teaches Social Media Marketing in the MBA full time program.
Her research areas focus on Business Analytics, Social Media Marketing, Innovation and New Product Development, Strategic Marketing, Design Innovation and Creativity. Gaia was Research Manager at the Center for Innovation at Marshall School of Business, University of Southern California (2007-2008). From 2008 to 2012, she was an Assistant Professor at Michigan State University.
She is the author of numerous articles on her topics of interest. Her works have been published in important journals such as Marketing Science, Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, and Journal of International Business Studies. She is Associate Editor of Journal of the Academy of Marketing Science and sits in the editorial board of the Journal of Product Innovation Management and of the Journal of International Marketing. She is also member of the Academic Committee of the Product Development Management Association
Gaia holds a degree in Business Administration and a PhD in Business Administration and Management from Bocconi University.
Teaching domains
Digital Marketing
Big Data and AI Marketing
Social Media Communication
Customer-Centric Innovation
Latest publications
Generative AI in innovation and marketing processes: A roadmap of research opportunities
Journal of the Academy of Marketing Science, 2024
Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter
American Journal of Political Science, 2024, vol.68, no. 3, pp.1002-1021
Quando le immagini diventano un serbatoio di dati per le aziende
Economia & Management, 2022, no. 4, pp.64-68
Come creare valore con l’economia dei dati
Economia & Management, 2021, no. 2, pp.13-16
Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter
Marketing Science, 2021, vol.40, no. 6, pp.1147-1168
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
Journal of the Academy of Marketing Science, 2020, vol.48, no. 5, pp.987-1008
Grants & Honors
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2024
Teaching Award - PhD School - Università Commerciale Luigi Bocconi
, 2022
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2022
Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference - AMA - American Marketing Association
, 2017
Emerald Citations of Excellence Award - Emerald Publishing Limited
, 2017
Teaching Innovation Award for the course 'Social Media Marketing' - Università Commerciale Luigi Bocconi
, 2017
Research Excellence Award - Università Commerciale Luigi Bocconi
, 2016
Research Excellence Award - Università Commerciale Luigi Bocconi
, 2013
Highly Commended Award (Journal of Operations & Production Management) - Emerald Literati Network
, 2009
Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany
, 2009
