Andrea Lanza
Marketing
Biography
Andrea Lanza is Fellow of Marketing and Sales at SDA Bocconi School of Management. He is a Full Professor of Business Administration at Università della Calabria (Cosenza).
At SDA Bocconi, he was the Director of the MIHT (Master in Hi-Tech Entrepreneurship) Program from 2004 to 2006. He has conducted numerous marketing executive education programs for leading international firms operating in the IT, mobile phone and energy industries.
His research activities focus on innovation in SMEs, competence and capabilities in business marketing. Currently, he is working on the following topics: the strategic importance of human capital; radical innovation spread; the competitive dynamics in the Italian wine industry; innovation in business relations; entrepreneurship; skills management and capability; and the effects of heterogeneity.
His work has been published in international peer-reviewed journals (Organization Science, the European Management Journal, the Journal of Small Business Management, the International Journal of Organizational Analysis) and he has presented his research at the most renowned competitive conferences. He is a reviewer for the following journals: Organization Science, the Strategic Management Journal, the Journal of Management Studies, Management Decision, Academy of Management Review and the Journal of Small Business Management.
Andrea earned a degree in Economics and Social Sciences from the Università di Calabria and a Ph.D. in Business Administration and Management from Università Bocconi.
Teaching domains
B2B Marketing
CRM
Market Strategy & Competition
SME Marketing
Key Account Management
Latest publications
Competitive advantage through general and mobile human capital. A study on Italian “Serie A” football
European Management Review, 2024
Umano ma non troppo. Il business marketing nell’era dell’AI generativa
Economia & Management, 2023, no. 4, pp.100-105
La mobilità dei knowledge worker nel nuovo mercato della conoscenza
Sviluppo & Organizzazione, 2023, no. 311, pp.37-43
Responsabilità sociale, sostenibilità ambientale e rating ESG nelle PMI italiane
Economia & Management, 2022, no. 3, pp.77-.84
La dimensione autopoietica quale microfoundation dell’imprenditorialità in Innovazione e Management. Omaggio a Salvio Vicari
Sandro Castaldo, Giuseppe Bertoli, Paola Cillo, Gabriele Troilo, Gianmario Verona(Ed), Egea, pp.83-90, 2022
Il dilemma del rinnovatore nella gestione del Turnover Collettivo
Economia & Management, 2020, no. 2, pp.60-65
