Arts & Culture Knowledge Center

2020

• “Managing cultural business: Avoiding Mistakes, Finding Success”, edited by Addis M. and Rurale A., Taylor and Francis GROUP, 2020
• Prestini, S., Rurale, A. “Trussardi Art and Fashion: A Long-Distance Relationship?” in Turrini A. and Massi M. (Eds) “The Artification of Luxury Fashion Brands. Synergies, Contaminations, and Hybridizations”. Springer (2020).
• Prestini S., Mion Dalle Carbonare P., Rurale A., “In the eyes of the beholder: the case of Villa Necchi Campiglio”, Egea (Milan, 2020)

2019

• Carù A., Mion Dalle Carbonare P., Ostillio M. “The impact of technology on visitors’ immersion in art exhibitions. Evidence from the Modigliani Art Experience exhibition.” - 15th AIMAC Conference (Venice, 2019)
• Teti, E., Tomasi, G., Barchitta, F., 2019. Public tax credits and the film industry: an analysis of the Italian system. Creative Industries Journal, 12(1): 48-65
• Manzoni B., Caporarello L. “The paradoxes of ‘Teaming’ in the creative events industry: The case of Balich Worldwide Shows BWS, International Journal of Arts Management”
• Massi, M., Mion Dalle Carbonare, P., Turrini, A. “From Maecenas to Crowd: Democratizing Fundraising in the Arts and Culture.” in Byrnes, W. J., and Brkić, A. (Eds.). “The Routledge Companion to Arts Management”, Routledge.
• Massi, M., Piancatelli, C., Mion Dalle Carbonare, P. “Boosting football brands through museums: the experience of Mondo Milan” in Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations, pp. 110-128. IGI Global.
• Rurale, A., "Il marketing dei conservatori" in "I conservatori di musica". Arakne editrice, 2019.
• Manzoni B., Caporarello L. (2019) The paradoxes of ‘Teaming’ in the creative events industry: The case of Balich Worldwide Shows BWS, International Journal of Arts Management.

2018

• Rurale A., "Marketing in contesti artistici e culturali" in "Marketing una disciplina fantastica". EGEA, 2018
• Rurale A., “The value of an artwork: sense and sensibility. A journey in the art market between the features influencing the hammer price and the necessity of the artist to build its own brand in the increasing disintermediated market” (Utrecht, 2018)
• Manzoni B., Caporarello L. “Creatività ed esecuzione nei team: le buone pratiche”, Economia & Management, 5-6.
• Prestini S., Giambastiani G., Rurale A., “Entertainment and Arts of the Future: challenges and opportunities of the museum market in 2050”, Bocconi University Imprvong teaching quality paper (2018).
• Manzoni B., Caporarello L. (2018) Creatività ed esecuzione nei team: le buone pratiche, Economia & Management, 5-6.

2017

• Manzoni B., Caporarello L. “Managing Creative Firms Adopting a Paradox Framework: The Case of Studio Libeskind”, International Journal of Arts Management, 20(1), 54-62.
• Rurale A., “Novices And Expert In Front Of Visual Arts: Does the Mediation increase the level of Immersion? Evidences From Neurosciences” - 14th AIMAC Conference (Bejing, 2017)
• Rurale A., Mion Dalle Carbonare P., Turrini A. “Successful Community Outreach and Audience Development: Lincoln Centre, NYC” - 14th AIMAC Conference (Bejing, 2017)
• Teti, E. Sacco, P.L. 2017. Cultura 3.0: un nuovo paradigma di creazione del valore, Economia e Management, Gennaio 2017
• Manzoni B., Caporarello L. (2017), Managing Creative Firms Adopting a Paradox Framework: The Case of Studio Libeskind,International Journal of Arts Management, 20(1), 54-62.

2016

• Rurale “L’etica nel marketing” – Marketing, edited by Enrico Valdani (Milano, 2016)
• Rurale A. “How to over pass the dualism between art orientation and market orientation in cultural institutions: an Italian case” – IX Congreso Docomono Iberico (San Sebastiàn, 2016)
• Teti, E., Dell’Acqua, A., Etro, L., 2016. The Economic Significance of the Film Business: An empirical analysis of the Italian market, Thunderbird. International Business Review, DOI: 10.1002/tie.21879

2015

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• Rurale , Visentini L., “Marketing tribes in music consumption: are fans looking for a linking value of community experiences?”, (Porto, 2015)
• Carù , Cova B., Rurale A., “Claque and Cabale in Contemporary Arts Performances: An Artist brand Phenomenon”, 13th AIMAC Conference, (Aix en Provence, 2015)

2014

• Miniero , Rurale A., Addis M., “Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment”, Psychology and Marketing, (2014)
• Rurale , Solerio C., “Marketing planning for cultural institutions” (Milan, 2014)

2013

• Cuadrado , Filimon N., Kerrigan F., Rurale A. “Interpreting motives and barriers of cinema attendance. A behavioural and contextual approach” – (Cadiz, 2013)

2012

• Rurale  “Marketing  the  Religious  heritage.  When  faith  is  no  more  the driver”  –  4th   Workshop en Economìa y Gestiòn de la Cultura (Bilbao, 2012)

2010

• Rurale , Cerea E. “Haute cousine system and its cultural dimension: when chefs are the new artists.”3rd ESA Sociology of Culture Reasearch Network Mid-term Conference (Milan, 2010)
• Rurale ,  Fugazzola  M.  “Consumer  Immersion  in  House  Museums.”  –  3rd  ESA  Sociology  of  Culture Research Network Mid-term Conference (Milan, 2010)

2009

• Rurale, ,  Miniero,  G.,  Carù,  A.  “Measuring  Customer  satisfaction  in  a  multitarget  cultural  institution: evidences for “Milano per La Scala” Foundation” 10th AIMAC Conference, (Dallas, 2009)
• Rurale , Miniero G. “Netnography and Zaltman Metaphor Elicitation Technique: the competence makes the difference” – Eiasm Workshop (Milan, 2009)

2007

• Addis ,  Carù  A.,  Rurale  A.  “Consumer  Immersion  in  Aesthetic  Experiences  at  Arts  Exhibitions: Implications for the Arts” 9th AIMAC Conference, (Valencia, 2007)