- Start date
- Duration
- Format
- Language
- 12 May 2024
- 3 days
- Class
- English
A journey through the digital revolution to learn how to capitalize on these enhancing technologies to gain competitive advantage in existing and new markets.
SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
This program aims to illustrate the possibilities of digital advertising. Through discussing management models and introducing best practices, participants will have the chance to understand the logic behind a type of communication for advertising that complements more traditional tools. Digital advertising is an integral part of a broader perspective of the digital transformation in which advertising takes on a strategic role because it offers the opportunity to reach the target audience more effectively thanks to the possibility of developing campaigns with ad hoc experiences for different environments.
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