Giulia Miniero

Marketing

Fellow

Brand & Communication

giulia.miniero@sdabocconi.it

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Biografia

SDA Fellow

Laurea Economia per le Arti, la Cultura e Comunicazione, specializzazione in marketing, Università Bocconi, Milano, 2004
Ph.D Business Administration and Management, Università Bocconi, Milano, 2011

Post Doctoral Researcher , Università della Svizzera Italiana, Lugano, Svizzera

Aree di interesse e di ricerca: Comportamento del consumatore, Advertising e Branding, Industrie culturali

Pubblicazioni recenti

MINIERO G., BONERA M., CODINI A. Generation Z: Values and Motivations Fostering Ethical Consumption Micro & Macro Marketing, 2023, vol.94, no. 1, pp.121-146

ADDIS M., MINIERO G., Ricotta F. Value co-production made easy: the role of fantastical thinking European Journal of Marketing, 2021, vol.55, no. 1, pp.163-192

MINIERO G., Pizzetti M., Baccelloni A., Ricotta F. Design Thinking for Food Well-Being: An Adolescent Language Perspective in Design Thinking for Food Well-Being Wided Batat (a cura di), Springer International Publishing, pp.137-152, 2021

Bonera M., Codini A. P., MINIERO G. The great Millennials’ trouble: leading or confused green generation? An Italian insight Italian Journal of Marketing, 2020, vol.2020, no. 4, pp.289-308

MINIERO G., HOLST C. Corporate communication and the arts in Managing the Cultural Business: Avoiding Mistakes, Finding Success M. Addis, A. Rurale (a cura di), Routledge, chap. 10, 2020

ADDIS M., MINIERO G., Francesco R. Building brands through experiential events: When entertainment meets education African Journal of Business Management, 2018, vol.12, no. 20, pp.596-608

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