Giulia Miniero
Marketing
Biography
SDA Fellow
Master degree in Economics for Arts, Culture and Communication, Università Bocconi, Milan, 2004
Ph.D Business Administration and Management, Università Bocconi, Milan, 2011
Post Doctoral Researcher, Università della Svizzera Italiana, Lugano, Switzerland
Research interests: Consumer Behavior, Advertising and Branding, Cultural Industries
Latest publications
Generation Z: Values and Motivations Fostering Ethical Consumption
Micro & Macro Marketing, 2023, vol.94, no. 1, pp.121-146
Value co-production made easy: the role of fantastical thinking
European Journal of Marketing, 2021, vol.55, no. 1, pp.163-192
Design Thinking for Food Well-Being: An Adolescent Language Perspective in Design Thinking for Food Well-Being
Wided Batat (Eds),Springer International Publishing, pp.137-152, 2021
The great Millennials’ trouble: leading or confused green generation? An Italian insight
Italian Journal of Marketing, 2020, vol.2020, no. 4, pp.289-308
Corporate communication and the arts in Managing the Cultural Business: Avoiding Mistakes, Finding Success
M. Addis, A. Rurale (Eds),Routledge, chap. 10, 2020
Building brands through experiential events: When entertainment meets education
African Journal of Business Management, 2018, vol.12, no. 20, pp.596-608