Andrea Ordanini
Marketing
Biografia
Andrea Ordanini è Professore Ordinario presso il Dipartimento di Marketing dell’Università Bocconi di Milano, dove è titolare della cattedra BNP Paribas in Marketing & Service Analytics ed ha ricoperto il ruolo di direttore del Dipartimento di Marketing dal 2013 al 2019.
Presso l’Università Bocconi svolge attività di insegnamento su tematiche di Marketing Analytics e Services Marketing con particolare focalizzazione sui settori musicale e culturale sia a livello universitario che a livello di business school dove insegna nel programma DBA.
Le sue ricerche si focalizzano sul marketing dei servizi e il consumo di prodotti culturali. Ha pubblicato sulle più prestigiose riviste di marketing, quali Journal of Marketing, Marketing Science e Journal of Consumer Research. Riveste il ruolo di Developmental Editor per il Journal of Marketing e di Associate Editor per il Journal of Product Innovation Management e il Journal of Service Research.
Ha conseguito una Laurea in Economia Aziendale presso l’Università Bocconi, un Dottorato in Economia Aziendale presso l’Università di Pavia ed è stato Visiting Researcher presso la London School of Economics and Political Sciences e l’Università della California a Irvine.
Ambito di insegnamento
B2B Marketing
Service Marketing
Big Data and AI Marketing
Pubblicazioni recenti
Unintended consequences of in-store technology for frontline employees: An empirics-first approach
Journal of the Academy of Marketing Science, 2025, vol.53, pp.129–149
Fueling innovation management research: Future directions and five forward‐looking paths
Journal of Product Innovation Management, 2024, vol.41, no. 5, pp.893-948
Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products
Journal of Retailing, 2024, vol.100, no. 2, pp.186-198
Technology in Service in The Palgrave Handbook of Service Management
Bo Edvardsson, Bård Tronvoll (a cura di), Springer International Publishing, pp.869-886, 2022
I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma
Organizational Behavior and Human Decision Processes, 2021, vol.165, pp.76-89
The Concept of Authenticity: What It Means to Consumers
Journal of Marketing, 2021, vol.85, no. 4, pp.1-20
Grants & Premi
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2022
Hunt/Maynard Award for the Most Significant Yearly Contribution to Marketing Theory: The Concept of Authenticity: What It Means to Consumers (with J. Nunes and G. Giambastiani)
, 2022
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2021
Best Paper Award, Services Marketing Track – American Marketing Association Winter Conference, Austin, TX: When Technology Hurts: Unexpected Evidence from a Multi-Method Analysis in High-Touch Services (with A. Nanni)
, 2019
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2019
Excellence in Teaching Innovation - PhD School - Università Commerciale Luigi Bocconi
, 2019
Emerald Citation of Excellence Award for articles published in 2014: When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, (with A. Parasuraman, and G. Rubera)
, 2017
“Teaching Excellence” Award - Università Commerciale Luigi Bocconi
, 2016
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2015
“Journal of Service Research” 2011 Best Article Award: Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (with A. Parasuraman)
, 2012
“Teaching Excellence” Award - Università Commerciale Luigi Bocconi
, 2012
Best Paper Award, Overall Conference – American Marketing Association ServSig International Conferences, Porto, PT: Crowdfunding: transforming customers into investors through innovative service platforms (with M. Pizzetti, L. Miceli, and A. Parasuraman)
, 2010
Best Paper Award, Research Methods Track – American Marketing Association Winter Conference, New Orleans, LO: Exploring the Power of Qualitative Comparative Analysis: A Replication and Extension of a Prior Study on Accelerating New Product Development (with E. Nijssen and F. Langerak)
, 2010
Best Paper Award, Overall Conference – American Marketing Association Winter Conference, Tampa, FL: Service Innovation in The Service Dominant Logic: In Search of a Framework (with A. Parasuraman)
, 2009
Best Practitioner Presentation Award Finalist - 18th Frontiers in Service Conference, University of Hawaii: A “Financial” Innovation in Promotion Services: the case of LoyaltySharesTM (with E. Philips)
, 2009
Highly Commended Paper – 11th Symposium on Service Excellence in Management, Wolsfburg, GER: The Moderating Role of Customer Co-Production on the link between Service Creativity and Intention-to-buy (with G. Rubera and A. Parasuraman)
, 2009
Emerald Literati Award for a Highly Commended Paper Published on the “International Journal of Production and Operation Management”: Strategic Capabilities and Internet Resources in Procurement: A Resource-Based View of B-to-B Buying Process (with G. Rubera)
, 2008
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2007
SDA Best Management Paper Award: Consumption Patterns, Digital Technology and Music Downloading, (with L. Molteni). “Long Range Planning” – vol.36, n.4 – 2003 (pp. 389-406) - SDA Bocconi School of Management
, 2004
