Generali Act4Green, an ambitious forestry project in partnership with SDA Bocconi

Generali Act4Green, a project developed by Generali in collaboration with the Invernizzi AGRI Lab of SDA Bocconi School of Management, is now underway. It aims to plant 1 million trees throughout Italy, corresponding to more than 100 trees for each company employee. The forestation will cover over 800 hectares, involving 5 farms owned by the Winged Lion Group.

The added value of the project lies in its ability to impact greenhouse gas emissions through the creation of certified forests. As a matter of fact, over the next 60 years, the new trees will produce carbon credits certified by an independent international body, thus contributing to offsetting CO2 emissions.

Furthermore, thanks to SDA Bocconi's scientific contribution, the project is set to have a significant impact on public health as well. In addition to offsetting CO2 emissions, Generali Act4Green will also help reduce air pollutants, improving air quality and thereby protecting citizens' health. In this sense, the project aims to safeguard biodiversity through the creation of ponds and wetlands, and resting and nesting areas for wild animals. This is a key consideration for the Winged Lion Group, which represents one of the largest agricultural entities in Italy in terms of the extent of cultivated land.

With Act4Green, SDA Bocconi is accompanying Generali in the implementation of its Climate Strategy, one of the pillars of their new industrial plan "Lifetime Partner 24: Driving Growth," with which the company aims to contribute to sustaining a higher quality of life for people, drive growth and social cohesion in communities, and generate a lasting impact on local communities. With this in mind, Generali is also committed to reducing CO2 emissions through real estate strategies and energy efficiency in its buildings, as well as by adopting an innovative and eco-friendly approach to employee mobility.

Vitaliano Fiorillo, Lecturer in Operations and Technology and director of the Invernizzi AGRI Lab, states, "Working alongside Generali and the Winged Lion Group in the development of Act4Green has been very challenging for all of us. We worked with a multidisciplinary team of young researchers to empower the company in making a real breakthrough in its approach to corporate sustainability on a scientifically sound basis. Act4Green is a forward-looking project that involves direct investment in natural capital, creating environmental and social value for our country and value for the company."

Giancarlo Fancel, Country Manager & CEO of Generali Italy and Chairman of the Winged Lion Group said, “Being sustainable, the overarching principle of our strategic plan "Lifetime Partner 24: Driving Growth," means being a transformative, generative and impact-driven company capable of creating shared value in the long term, including on issues relating to the environment. Today, with Generali Act4Green, we're beginning to build a legacy for the benefit of future generations, a virtuous path that will unfold in the years to come, and that makes a tangible contribution to the community, bringing about change in which we believe so strongly. We are convinced that we must continue to do what we have been doing for 192 years: taking care of the future, for sustainable development."

SDA Bocconi School of Management