Multichannel Healthcare
SDA Bocconi Insight - Zoom On
It’s not just telemedicine, but phone calls, video calls, and apps as well. As things stand now, the future for healthcare companies seems bound to transition toward what is commonly known as “multichannel” service provision.
“Multichannel,” a term that comes from the world of marketing, refers to when a company uses different touchpoints, channels and tools (online and/or offline) to interact with consumers. As far as healthcare is concerned, in practice a multichannel system involves moving from a single (physical) service provision channel for all patients to myriad channels for each patient.
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