Alessandra Ricci
Marketing
Biography
Alessandra Ricci is Fellow of Marketing Management at SDA Bocconi School of Management.
She has worked as a postdoctoral research fellow at IULM University in Milan, Italy. She has conducted research and/or taught at several institutions, including IULM University, Bocconi University, the University of Gastronomic Sciences in Pollenzo, and the Catholic University of Milan. Her research focuses on the high-end sector, including artisanship, luxury, Made-in-Italy, from both marketing and sustainability/value creation perspectives. Additionally, she has professional expertise in cultural heritage management and tourism.
She received a Bachelor degree from Bocconi University in Economics and Management for Arts, Culture and Communication, a Master of Science degree in Economics and Management of Art, Culture and Entertainment the Catholic University of the Sacred Heart of Milan and a Doctorate Degree (Ph.D.) in Management and Innovation from The Catholic University of the Sacred Heart of Milan.
Teaching domains
SME Marketing
Digital Marketing
Management of Creativity
Event Marketing
Marketing Management
Latest publications
The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
Edward Elgar Publishing, Great Britain, 2022
Introduction to The Artisan Brand in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 1, pp.1-12, 2022
New business models for craft: the case of Artemest in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 9, pp.136-155, 2022
Understanding of the concept of ‘craft’ from the perspective of Italian consumers in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 2, pp.14-25, 2022
Introduzione all’M&A in Mergers & Acquisitions - II Ed.
M. Dallocchio, G. Lucchini, C. Pirrone (Eds),Egea, chap. 1, pp.1-22, 2021
Costruttori di Valore. Il ruolo strategico del saper fare italiano
Marsilio Editore, Venezia, Italy, 2016