The program can be taken whenever and however you want. To maximize the learning experience, we recommend that you spread the learning effort over 7 weeks with an average investment of about 3-4 hours per week.
Each week will consist of teaching units that differ in content, application and tools: e.g., video clips, interviews, exercises, tests, questionnaires, tutorials, articles, case studies, etc.
We will start by exploring Brand Management with its implications and crossover into Personal Branding.
In the following learning modules, we will look at Brand Identity and the concept of Archetypes, to which different meanings have been attributed over time.
We will then analyze "living examples" of Personal Branding through interviews with entrepreneurs, professionals, and celebrities, in order to understand how to best communicate a Personal Brand, mastering the stereotype of the "first impression."
A key part of the program will be an analysis of the world of social media, to understand how to capitalize on these channels to promote your brand, implementing a personal branding strategy based on various types of social media.