- Start date
- Duration
- Format
- Language
- 10 Jun 2025
- 6 days
- Class
- Italian
Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo
SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The program Marketing Plan offers the necessary set of conceptual, methodological and practical tools for you to compose a marketing plan for your company, a line of products or brands. The course is structured according to the typical phases of a marketing plan: market analysis, schedule of marketing activities, budgeting, results analysis. At the end of the course, you will have learned how to organize the process of building a marketing plan, structuring each phase, using a series of tools for market analysis and representing the economic side of things by drafting a budget.
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