SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The Program focuses on the key skills to effectively manage negotiation processes in sales. It is a 7-week journey helping you to choose the most appropriate strategies in the various sales settings, selecting winning behaviors according to context. At the end of the Program, the key elements of successful negotiations will become clear: the value of cooperation, the importance of being prepared, the strategic role of communication and the management of emotions.
This program is part of the professional certificate in Personal Selling.
For more info, click here.
Progettare strategie di marketing efficaci integrando l'approccio tradizionale e quello digital per valorizzare e personalizzare l'esperienza del cliente.
Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo
Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.
