Executive Master in Marketing & Sales in partnership with Esade
Effective coordination between marketing and sales is essential to respond to the challenges of a rapidly changing market, optimize resources, and enhance the customer experience, ensuring the sustainable growth of the business.
The Executive Master in Marketing & Sales (EMMS) is designed precisely for this challenge. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life.
You’ll master strategic and sales tools, immediately turn deep customer insights into tangible business results, and power your potential into action starting now.
Words from the Directors
Who is it for
The ideal candidates have a strong background in marketing and sales, with established professional experience at a senior level in B2B and B2C companies or are entrepreneurs seeking to broaden their expertise in these areas and take the next step in their career.
EMMS 2026
Why EMMS
Upgrade your knowledge
Through exposure to new managerial models, analysis of international cases across different sectors and markets, and exchange of experiences with peers, faculty, and practitioners, to enhance your strategic vision.
Enhance your professional development
By delving into managerial areas that complement your existing expertise, enabling you to build a comprehensive understanding of how to effectively integrate and manage all marketing and sales levers.
Prepare for leadership
By developing the necessary skills to make a significant career leap, taking on roles with greater responsibility and impact.
Highlights
Calendar and contents
21st edition 2027-2028
EMMS offers a dynamic two-phase learning journey.
In the Immersive Learning phase (on campus), you'll dive into interactive, on-campus sessions, working side-by-side with expert faculty to explore cutting-edge managerial models, theoretical frameworks, and impactful real-world cases. You’ll further enrich your experience with Company visits, gaining first-hand insights from industry-leading organizations, and the exclusive Leadership series, where top executives share personal experiences, challenges, and strategies from the front lines of marketing and sales leadership.
During the Extensive Learning phase (remote), you'll translate insights into action. Individual and group projects give you space to apply, internalize, and deeply reflect on classroom concepts, empowering you to tackle professional challenges with new tools, methods, and confidence. Through group works you will have the opportunity to exercise and demonstrate your leadership skills by leading teams diverse in backgrounds and perspectives.
Live classes provide continuity, deepen your understanding, and highlight key topics, supporting you effectively throughout your learning journey.
Module 1 | Milano, SDA Bocconi Campus
- Marketing Management
- Sales Management 1
- Workshop: Consumption Innovation.
Module 1 | Remote
Module 2 | Barcelona, Esade Campus
- Marketing Research
- International Marketing Management
- Marketing Analytics in the Era of Big Data
- Workshop: Leading and Managing People
Module 2 | Remote
Module 3 | Milano, SDA Bocconi Campus
- Channel & Retail Management
- Digital Marketing and Integrated Communication
- Strategic Marketing Management
Module 3 | Remote
Module 4 | Bacelona, Esade Campus
- Finance for Marketing & Sales
- Brand Management
- Sustainable Marketing
- Workshop Metaverse & Marketing
Module 4 | Remote
Module 5 | Madrid, Esade Campus
- CRM and AI for Marketing and Sales
- Sales Management 2
- Social Media Marketing
Module 5 | Remote
Module 6 | Roma Module SDA Bocconi Campus
- Marketing Creativity & Innovation
- Price Strategy and Management
Module 6 | Remote
Module 7 | Barcelona, Esade Campus
- Workshop: Negotiation Skills
- Workshop: Communication Skills and Public Speaking
- Field Project Discussion
Graduation Ceremony, Barcelona
A comprehensive learning experience
Faculty
Marketing and sales hold strategic value for business and are increasingly appearing on the agendas of CEOs. EMMS empowers you to drive business growth and innovation ensuring your company maintains a competitive edge by fostering strong customer relationships.
EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies.
Admissions
We seek highly motivated candidates with clear career goals and a commitment to excellence. Our rigorous selection process shapes a dynamic, diverse, and high-achieving EMMS class each year, fostering a unique learning experience in marketing and sales across Milan, Barcelona, Madrid and Rome.
Our goal is to ensure that this challenging yet rewarding journey aligns with your aspirations.
Requirements:
- Degree certificate (in any discipline), transcript of the grades
- Application form
- At least 27 years old
- Minimum 4 years’ professional experience, detailed CV
- Proficiency in English
- One reference
- Interview
Fees and scholarships
Our EMMS program requires substantial commitment, but the returns—both personal and professional—are unmatched.
The tuition fee for EMMS 2027-2028 is € 42,000, payable in four installments.
Multiple merit-based scholarships and tuition waivers are available each year to support outstanding candidates, thanks to the ongoing support of companies, organizations, alums, and current students.
An early-bird fee of € 36,000 is available for candidates who successfully complete the selection process by 10 November 2026.
Contact us
Your personalized orientation
Our Guidance & Recruitment team is available to arrange a one-to-one orientation meeting, either on campus or online, or to meet you when we visit your region. These sessions are designed to help you discover SDA Bocconi and its programs, and to provide truly tailored guidance based on your goals and aspirations.
