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The art of going global

Internationalization presents both stimulating opportunities and formidable challenges for companies, whatever their industry. Even if the strategy varies from one organization to the next, this book provides a solid set of decision-making tools to support managers and entrepreneurs as they export their businesses globally. Beginning with the most important step - cultivating a truly international perspective in your team - the book outlines the pros and cons of each choice to face in defining and crafting a global strategy. With a pragmatic toolkit offered at the end of every chapter, The Art of Going Global helps improve decision-making skills with regard to the many difficult challenges that global competition force companies to face. Here are a few: choosing foreign markets, adapting your business model to different international contexts; deciding on entry strategies for foreign markets; navigating uncertain markets; weighing costs and benefits in various strategic scenarios; and ultimately creating a clear global vision for your company.

Several case studies and in-depth commentary illustrate how to apply each toolkit. This book is ideal for managers and entrepreneurs, MBA students and EMBA participants, and for people responsible for executive training.

 

  • Publisher: Palgrave Macmillan
  • Publication Date: 2020
  • ISBN: 9783030210434
  • Pages: 195
  • Format: e-Pub and paper

 

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