Stefano Caselli
Dean,
SDA Bocconi
SDA Bocconi
Format
Face to face
Language
ENGLISH
Location
Milano
Via Sarfatti, 10
An anniversary event to mark 25 years of the prestigious FIFA Master program, organised by the Centre International d’Etude du Sport (CIES) in partnership with De Montfort University (UK), SDA Bocconi School of Management (Italy) and the University of Neuchâtel (Switzerland).
Following Rome 1960 and Turin 2006, Italy is set to host the Olympic Games for the third time with Milano Cortina 2026—the Winter Olympic and Paralympic Games. This iconic event will create both tangible and intangible impacts, leaving a lasting legacy on the nation’s culture and economy.
To celebrate the FIFA Master’s 25th anniversary, SDA Bocconi aims to highlight the Games’ values as one of the most iconic and significant sporting events Milan has ever hosted. Academics, experts, athletes, and representatives from MICO26 will present and discuss the various legacies that the Games are poised to bring to Italy, showcasing the event’s beauty and significance beyond medals and performances.
The event is free upon online registration.
FIFA Master - International Master in Management, Law and Humanities of Sport, ranked Europe's No.1 course a record 12 times by SportBusiness.
Keynote Speakers
Dino Ruta
Director,
Executive Master in Business of Events
Executive Master in Business of Events
Marco Elefanti
FIFA Master Scientific co-Director, SDA Bocconi
Denis Oswald
CIES Director, President of the FIFA Master Scientific Committee, IOC, Executive Board Member and Chairman of the IOC Legal Affairs
Giovanni Malagò
President of Fondazione Milano Cortina 2026, President of CONI, IOC Member
Arianna Fontana
(Italy), 5 times Olympian, 11 Olympic medals
Luis Scola
(Argentina), 5 times Olympian, 2 Olympic medals
Bebe Vio
(Italy), 3 times Paralympian, 6 Paralympic medals
Frank Leenders
Topic Leader Sport Bocconi Alumni Community and FIBA
Diana Bianchedi
Chief of Strategy, Planning and Legacy, Fondazione Milano Cortina 2026
Pierre Ducrey
Olympic Games Operations Director, IOC, FIFA Master alumnus
Pierre Cornu
President of the CIES Counsel of Foundation
Francesco Billari
Rector Bocconi University
Martina Riva
Deputy mayor for sports, tourism and youth policies, City of Milan