Experiential visits and presentation of the Circular Fashion Manifesto

During the plenary meeting in Tuscany the Circular Fashion Manifesto 2022 was presented. It is a commitment from the companies in the Monitor for Circular Fashion to the Call to Action on supply chain traceability and transparency launched by the United Nations Economic Commission for Europe.

The Manifesto will be made public during the Milan Fashion Week in September 2022 with the presentation of the Monitor for Circular Fashion 2022 pilot projects which are based on 3 core principles:

• building reliable sustainability claims to combat greenwashing;
• strengthening the supply chain partnership;
• implementing and testing industry-specific KPIs in pilot projects.

The Plenary meeting in Tuscany was an opportunity to get to know 3 of the Monitor’s partner companies: Temera, Manteco and Holding Moda.

Manteco hosted the plenary meeting inside the Manteco Archive, with a backdrop of more than 80,000 fabrics representing the union of craftsmanship, Made in Italy and sustainable innovation. “We had been looking forward to hosting our Monitor partners for a long time, and we were delighted to be able to tell them all about our history and our innovation, working with textiles and using a circular approach; but above all, it was especially interesting to realize – more and more – how much synergy can be created between very different brands, when they have the same mission,” said Marco Mattellassi, CEO of Manteco.

The visit to Temera provided a closer look at technologies for supply chain traceability, a crucial issue for all Monitor companies (Temera will be involved across the board in all pilot projects for supply chain traceability and transparency). Arcangelo D’Onofrio, Founder of Temera confirmed: “We firmly believe in the need for a debate that involves all the players in the luxury industry and is aimed at sharing best practices around sustainability. Our solutions ensure ethical and environmental traceability, transparency and economic circularity, which make this necessary process of change possible. It was an honor for us to be able to share our know-how with the other members of the Monitor for Circular Fashion. Without doubt, it was equally enlightening to be able to visit the headquarters of another two local excellences such as Manteco and Holding Moda. We are convinced that our contribution added to that of other industry stakeholders will enable this transition to become a reality.”

The visit to Holding Moda in Montevarchi provided an insight into Uno Maglia and Albachiara, two companies in the industrial cluster that now includes eight companies which design and produce clothing, leather goods and footwear in Italy for international luxury brands. The Holding Moda team shared with the Monitor companies the results they have already achieved and their ambitious sustainability goals. “We were very pleased to host a stage of the Monitor for Circular Fashion in Montevarchi, to talk about our industrial project and our commitment to sustainability, which has now become a founding element of our business development strategy,” commented Giulio Guasco, the group’s CEO.

The Monitor for Circular Fashion is part of SDA Bocconi’s Sustainability Lab and is powered by Enel X, which involves 16 ingredient brands, trademarks, retailers and service providers in the Italian fashion industry along the entire supply chain, from top to bottom, as well as a KPIs Committee of expert consultants to measure circularity.

This community of companies was chosen because they are among the front-runners of sustainability and circularity in the Italian fashion industry+. In 2022, they continue the virtuous process of evaluating the opportunities and challenges around circularity, with the aim to find and develop new concrete and quantifiable solutions.

The Monitor for Circular Fashion‘s good practices are covered in the new edition of the book L’Impresa Moda Responsabile by Francesca Romana Rinaldi and Salvo Testa (Egea, 2022), which was presented in June during a special event centered on the companies in the community.

This fall the Monitor for Circular Fashion Report 2022 will be presented with the results of the research project carried out by the partner companies.

SDA Bocconi School of Management