The uncertainty generated by the spread of the Covid-19 pandemic has severely impacted the business dynamics of every industry, accelerating change and triggering an intensification of context volatility in a world where it was already difficult to move in scenarios of business continuity. Key market relations and internal operating mechanisms were put under tremendous pressure, with potentially irreversible fallout on the survival of organizations and/or their capacity to respond to their institutional missions.
Of all the management support tools that take on critical importance in scenarios like we are experiencing today, marked by dramatic discontinuity, the budget is one of the most relevant.
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