SERRANO: essential fashion at first glance
SDA Bocconi Insight - From Class to Business
After her experience in the MAFED classrooms, Margarita Serrano, a Colombian native, created a women’s clothing brand in New York offering ideal essentials for any social occasion. She’s already won over America and is now poised to launch her brand in China.
She’s always been ambitious. Since the days of her Law studies in Bogotá, she wanted to create the “perfect” leather jacket. So her passion for fashion drove her far away from law courts and legal offices, taking her from New York to Milan and back again, a trip that led her to become one of the rising young stars of American fashion. Even Forbes recently gave her a long, flattering interview.
Margarita Serrano smiles, thinking back on her time in the Big Apple, fresh out of university and working as an “all-purpose” intern for a fashion company. That’s when she decided to take the leap: in 2013 she registered for the Master in Fashion, Experience & Design Management (MAFED) at SDA Bocconi, and the following year she founded her eponymous brand: SERRANO.
READ MORE ON SDA BOCCONI INSIGHT>>
21 November 2025
SDA Bocconi with UNICEF and Corriere della ...
The Family Friendly Workplace 2025 award was presented at the ...
20 November 2025
Regenerating nature can save 50% of the ...
A study by Sylvie Goulard, in collaboration with 2050Now, was ...
12 November 2025
Football Business Forum 2025
SDA Bocconi and La Gazzetta dello Sport bring finance and ...