Building cities goes beyond simply building homes, with a new-found focus on educating and growing societies

Milano, 28 February 2019
Palm Hills Developments collaborates with SDA Bocconi School of Management  to tailor a special Executive Master in Corporate and Business Management Program for Palm Hills Developments - city of Badya.

As part of its efforts to bring the world of global business to our communities, Palm Hills Developments, Egypt’s pioneer in real estate, collaborates with SDA Bocconi School of Management to develop a specially designed program for PHD. Badya, the creative city, the biggest project by Palm Hills Developments represents the collaboration as it goes beyond building homes; it promises a world of innovation and creativity, inspiring the pursuit of a more fulfilling life where wealth has a new meaning beyond money. Bocconi School of Management is ranked the 6th top Business School in Europe according to Financial Times European Business School Rankings 2018, and the 7th Business School Worldwide according to Custom Education in Financial Times Rankings 2018.

The Executive Master in Corporate and Business Management program designed for PHD aims to boost the skills development of future leaders. Through developing talent, knowledge, and the know-hows on business administration and company general management, the program aims to contribute in orienting and enhancing the career paths of talents.

SDA Bocconi’s proposal for Palm Hills Developments is a General Management business-focused learning journey, composed of a mix of theoretical face-to-face classes, hands-on activities, guest lectures and online activities, in order to enhance the learning process.

Badya, the latest undertaking by PHD, is a turning point in the real estate industry with the creation of a destination where new developments and standards are set in technology, education, and wellness. Badya inspires individuals to pursue a more fulfilling life with the ideology that today’s wealth has a new meaning beyond money. Badya promises a world of innovation and creativity therefore the partnership with SDA Bocconi School of Management, makes it a perfect representation of the collaboration of both entities. Badya was created by Palm Hills Developments with the idea of developing a city that offers a new school of thought and a new train of comprehension, one designed for every generation, with the goal of discovering talents and nourishing the youth, ultimately providing a better opportunity for growth and education.

Palm Hills Developments is a leading real estate company in the Egyptian market, primarily developing integrated residential, commercial real estate and resort projects, as well as the newly-launched, first-of-its-kind city of Badya. Presently Palm Hills Developments possesses one of the largest land banks in the country, with a current portfolio of 29 projects spanning different development stages nationwide. The Company's product offering includes primary homes on both West Cairo and East Cairo, as well as second homes by the Mediterranean Sea [North Coast] & Red Sea.

SDA Bocconi School of Management