Roberta De Sanctis
Marketing
Biography
SDA Fellow
MBA, SDA Bocconi, Milan, Italy, 2000
Degree in Political Sciences, University of Rome, 1995
School for interpreter and translator, Rome, 1992
Contract Professor; Responsible of Corporate Relationships for Master MiMeC (Master in Marketing and Communication) - Bocconi University
Research Interests: Business to Business Marketing, Communication, Retailing, “Fine Food & Beverage” Markets
Latest publications
The perceptions of millennials in the italian wine purchase experience: an application of the Zaltman metaphor elicitation technique
International Conference on Innovation & Trends in Wine Management, 22 June, 2012, Dijon, France