Qiaoni Shi
Assistant Professor
Biography
Qiaoni Shi is an Assistant Professor of Marketing at Università Bocconi.
Her research interest is in Marketing Management. She seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior. She has published her works in the Management Science Journal of which she is also an Ad-hoc Reviewer.
She holds a PhD degree in Marketing from the University of Pittsburgh.
Recent Publications
- 2025
Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets
ZHU, K., Q. SHI, S. BANERJEE, "Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets", Management Science, 2025 - 2025
Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging
BRANCA, G., Q. SHI, S. VALENTINI, "Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging", Economia & Management, 2025, no. 3, pp. 15-22 - 2025
Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action
SHI, Q., S. VALENTINI, L. ZHOU, "Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action", Economia & Management, 2025, no. 3, pp. 23-33 - 2023
Platform Monetization and Unintended Consequences for Digital Cultural Markets: Evidence from a Two-sided Market for Book Promotions
ZHU, K., Q. SHI, S. BANERJEE, "Platform Monetization and Unintended Consequences for Digital Cultural Markets: Evidence from a Two-sided Market for Book Promotions" in Hawaii International Conference on System Sciences 2023 (HICSS-56), January 3-6, 2023, Maui, Hawaii, United States of America - 2022
Designing Entry Strategies for Subscription Platforms
GAL-OR, E., Q. SHI, "Designing Entry Strategies for Subscription Platforms", Management Science, 2022, vol. 68, no. 10, pp. 7065-7791 - 2022
Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books
ZHU, K., Q. SHI, S. BANERJEE, "Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books" in EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary - 2021
Platform Monetization in a Two-sided Market: A Natural Experiment on Goodreads.com
ZHU, K., Q. SHI, S. BANERJEE, "Platform Monetization in a Two-sided Market: A Natural Experiment on Goodreads.com" in 2021 Conference on Digital Experimentation @ MIT (CODE@MIT), November 4-5, 2021, (online), United States of America - 2017
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
SHUGAN, S. M., J. MOON, Q. SHI, N. S. KUMAR, "Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End", Marketing Science, 2017, vol. 36, no. 1, pp. 124-139 - 2017
Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes
NI, Y., Q. SHI, Z. WEI, "Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes", Journal of Ambient Intelligence and Humanized Computing, 2017, vol. 8, no. 5, pp. 819-826 - 2013
Minimizing the Complete Influence Time in a Social Network with Stochastic Costs for Influencing Nodes
NI, Y., Q. SHI, "Minimizing the Complete Influence Time in a Social Network with Stochastic Costs for Influencing Nodes", International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems, 2013, vol. 21, no. supp01, pp. 63-74
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Grants & Honors
Research Excellence Award, Università Commerciale Luigi Bocconi, 2022
