Qiaoni Shi
Assistant Professor
Biography
Qiaoni Shi is an Assistant Professor of Marketing at Università Bocconi.
Her research interest is in Marketing Management. She seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior. She has published her works in the Management Science Journal of which she is also an Ad-hoc Reviewer.
She holds a PhD degree in Marketing from the University of Pittsburgh.
Recent Publications
- 2025
Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets
ZHU, K., Q. SHI, S. BANERJEE, "Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets", Management Science, 2025 - 2025
Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging
BRANCA, G., Q. SHI, S. VALENTINI, "Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging", Economia & Management, 2025, no. 3, pp. 15-22 - 2025
Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action
SHI, Q., S. VALENTINI, L. ZHOU, "Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action", Economia & Management, 2025, no. 3, pp. 23-33 - 2023
Platform Monetization and Unintended Consequences for Digital Cultural Markets: Evidence from a Two-sided Market for Book Promotions
ZHU, K., Q. SHI, S. BANERJEE, "Platform Monetization and Unintended Consequences for Digital Cultural Markets: Evidence from a Two-sided Market for Book Promotions" in Hawaii International Conference on System Sciences 2023 (HICSS-56), January 3-6, 2023, Maui, Hawaii, United States of America - 2022
Designing Entry Strategies for Subscription Platforms
GAL-OR, E., Q. SHI, "Designing Entry Strategies for Subscription Platforms", Management Science, 2022, vol. 68, no. 10, pp. 7065-7791 - 2022
Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books
ZHU, K., Q. SHI, S. BANERJEE, "Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books" in EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary
Grants & Honors
Research Excellence Award, Università Commerciale Luigi Bocconi, 2022
