Qiaoni Shi

Assistant Professor
Knowledge groupMarketing
Research domainsMarketing Management
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Biography

Qiaoni Shi is an Assistant Professor of Marketing at Università Bocconi. 

Her research interest is in Marketing Management. She seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior. She has published her works in the Management Science Journal of which she is also an Ad-hoc Reviewer.  

She holds a PhD degree in Marketing from the University of Pittsburgh. 

Recent Publications

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  • 2025
    Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging
    BRANCA, G., Q. SHI, S. VALENTINI, "Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging", Economia & Management, 2025, no. 3, pp. 15-22
  • 2025
    Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets
    ZHU, K., Q. SHI, S. BANERJEE, "Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets", Management Science, 2025
  • 2025
    Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action
    SHI, Q., S. VALENTINI, L. ZHOU, "Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action", Economia & Management, 2025, no. 3, pp. 23-33
  • 2022
    Designing Entry Strategies for Subscription Platforms
    GAL-OR, E., Q. SHI, "Designing Entry Strategies for Subscription Platforms", Management Science, 2022, vol. 68, no. 10, pp. 7065-7791
  • 2017
    Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes
    NI, Y., Q. SHI, Z. WEI, "Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes", Journal of Ambient Intelligence and Humanized Computing, 2017, vol. 8, no. 5, pp. 819-826
  • 2017
    Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
    SHUGAN, S. M., J. MOON, Q. SHI, N. S. KUMAR, "Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End", Marketing Science, 2017, vol. 36, no. 1, pp. 124-139

Grants & Honors

  • Research Excellence Award, Università Commerciale Luigi Bocconi, 2022