Luana Carcano
Strategy and Operations
Biography
Luana Carcano is Fellow of Strategy and Entrepreneurship at SDA Bocconi School of Management.
At SDA Bocconi, she has been the Coordinator of the MBA full-Time Track in Luxury Business Management and she was MAFED Program Manager (2003-2006) and Young Fashion Entrepreneurs Awards coordinator. She conducted research and training projects for some of the major players in the luxury industry.
Her research activities focus on design and execution of strategies, business and corporate level, on management in luxury and premium businesses, on differentiation strategies and on growth and competitiveness strategies.
She is the author of numerous books and articles on the subject. Her works have been published in The Journal of Corporate Citizenship, Finanza, Marketing and Produzione e Mestieri d’Arte, among others. She is editorial board member of Luxury Research Journal.
Luana eraned a Degree in Business Administration from Bocconi University, a Ph.D. in Economics, Marketing and Corporate Communication from IULM University in Milan and a Master in International Management from Bocconi- Esade.
Latest publications
Made in Italy industries. Managerial issues and best practices
Bocconi University Press - BUP, Milano, Italy, 2018
Ragujuari tokei burando no manejimento : Henkaku no toki
Kadokawa, , 2015
Strategic Management and Sustainability in luxury companies
The Journal of Corporate Citizenship, 2013, vol.2013, no. 52, pp.36-54
SMEs and strategic management
McGraw-Hill Education, Great Britain, 2012
Why luxury firms are often family firms? family identity, symbolic capital and value creation in luxury - related industries
Universia Business Review, 2011, vol.2011, no. IV, pp.40-51
Maestri del mare. La nautica italiana, una storia di eccellenza
Marsilio Editore, Italy, 2011