Kurt Paul Munz
Marketing
Biography
Kurt Paul Munz is an Assistant Professor in the department of Marketing at Università Bocconi. Before joining Bocconi, he worked as a Lieutenant Commander in the United States Navy Reserve.
He takes an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making, Consumer Rationalization and Information Processing. His research has appeared in Marketing Science in the Consumer Psychology Review, and he has presented his work at top business schools across the world.
He has degrees in Psychology, Communication, and Marketing, including a PhD in Marketing from the Stern School of Business at New York University.
Latest publications
Customer-based view - 2ed
Egea, Milano, Italy, 2024
Gender-Ambiguous Voices and Social Disfluency
Psychological Science, 2024, vol.35, no. 5, pp.543-557
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
Marketing Science, 2020, vol.39, no. 6, pp.1071-1091
When Option Order Primacy Disappears: The Role of Presentation Order of Loss and Gain
35th European Marketing Academy Annual Conference, May 28-31, 2024, Bucharest, Romania
Gender-Ambiguous Voices and Social Disfluency
Association for Consumer Research Conference, 26 - 29 October, 2023, Seattle, WA, United States of America
Gender-Ambiguous Voices and Social-Disfluency in Product Judgments
European Association for Consumer Research (EACR) Conference, July 6-8, 2023, Amsterdam, Netherlands (The)
Grants & Honors
Research Excellence Award - Università Commerciale Luigi Bocconi
, 2021