ITA

Katia Premazzi

Marketing
Katia Premazzi
Fellow
Channel & Retail
katia.premazzi@sdabocconi.it

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Biography

SDA Lecturer

Degree in Business Administration, Bocconi University, Milan, Italy, 1997
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2004

Academic Fellow,  Department of Marketing, Bocconi University, Milan

Research Interests: Retail Marketing, Shopping Behavior, Retail innovation, Channel Management, Corporate Social Responsibility, Marketing territoriale

Latest publications

CASTALDO S., GROSSO M., PREMAZZI K. Retail and Channel Marketing. 2nd edition Edward Elgar Publishing, Great Britain, 2020
CASTALDO S., GROSSO M., PREMAZZI K. Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Busacca Bruno, Costabile Michele (Eds),Egea, pp.157-170, 2018
PREMAZZI K., CASTALDO S., GROSSO M., Raman P., Brudvig S., Hofacker C. F. Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust International Journal of Electronic Commerce, 2014, vol.14, no. 3, pp.63-91
CASTALDO S., PREMAZZI K., GROSSO M. Retail & channel marketing Edward Elgar Publishing, Great Britain, 2013
Premazzi K. Channel Marketing in Retail And Channel Marketing Edward Elgar Publishing, pp.133-169, 2013
Premazzi K. Retail branding in Retail And Channel Marketing Edward Elgar Publishing, pp.80-112, 2013
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