Anwesha De
Marketing
Biography
Anwesha De is an Assistant Professor in the Marketing Department at Università Bocconi since 2021. Previously she worked as an Associate Instructor at the Kelley School of Business at Indiana University and as Research Assistant at the S.P. Jain Institute of Management and Research in India.
She studies how the alignment of a brand’s marketing communication strategies and media consumption habits of consumers impact outcomes such as Brand Equity and Brand Engagement.
She has a Master’s in Statistics from the University of Mumbai, an MBA in Marketing and Strategy from XLRI - Xavier School of Management in India, an MSc in Marketing and a PhD in Marketing Strategy from Kelley School of Business at Indiana University.
Latest publications
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements
Marketing Science, 2021, vol.40, no. 2, pp.305-324
Brand-Influencer Collaborations and Change in Content Strategy
EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary