Partnerships and Collaborations
Programmes’ Titles:
- Diploma Programme in Sports Management
- Diploma Programme in Major Events Management
Duration:
- 6 weeks (blocks) over the course of a year. 30 days per programme.
Participants:
- Around 40 students per class, all resident in Qatar.
Websites:
International Business Academy
Duration:
- 4 days (between mid-June and early July).
Place:
- 3 days in SDA Bocconi + 1 Company Visit.
Participants:
- 10/15 NBA players + staff and guests.
Guest Speakers:
- Marcelo Burlon, Campari, Cantine Ferrari, Dolce & Gabbana Beauty, Ferrero, Illy Cafè, LVMH, Moncler, Off-White, Stone Island, YOOX, Javier Zanetti, Flavio Girolami
Company Visits:
-
Ferrari and Stone Island (2017), Lamborghini (2018), Bvlgari Hotels and Frescobaldi Vini (2019), Off-White and Missoni (2022)
Course Structure:
- The only course for NBA players that takes place outside the USA. The course is designed to prepare players for the growth and development of their international brand by communicating, through lectures and testimonials, the importance of all elements of the brand and its communication at international level. More info available at: https://www.sdabocconi.it/en/news/18/6/nba-players-invest-in-their-talent-off-the-court
Executive Program in Football Management
Since 2021 the Football Management Executive Program represents the landmark program for improving knowledge and skills in all areas of management of professional football organizations. The Program provides a set of fundamental tools in the football industry.
Duration:
- 18 days (4 modules between March and June). 13.5 days on-campus, 3 online and 1.5 days of tutorship.
Participants:
- 35-45 participants selected by FIGC. Mainly sport directors, former football players and managers.
Place:
- three modules at SDA Bocconi in Milan and one at FIGC Technical Center in Coverciano.
Course Structure (4 modules):
- (i) Football Business
- (ii) Organization and Human Capital
- (iii) Strategy and Finance
- (iv) Innovation and Sustainability
Websites: