Hospitality F&B Executive Program

Enhance your leadership in the Hospitality F&B Industry

The Hospitality, Food & Beverage (F&B) industry has recently faced significant challenges driven by generational shifts, digitization, social responsibility, and a growing emphasis on personalization, especially in customer interaction and experience. At the same time, companies must understand the direction and modalities for growth to explore new opportunities.

This course provides a comprehensive understanding of these trends, aiming to draw up possible scenarios and action plans. Covering customer segmentation, vertical channels, operating models, and competition, it explores all key trends and their impact on the industry. Additionally, the course equips participants with tools to develop, implement and assess effective strategies for product and service offerings, fostering innovation for new business ventures in the Hospitality and F&B sector. The program focuses on both exploiting current assets and exploring new paths.

The course is unique in that it is co-designed and co-taught by a blended faculty from both EHL and SDA Bocconi. Even though lectures are conducted at different locations of the partner schools, SDA Bocconi professors will teach at EHL, and EHL professors will teach at SDA Bocconi, ensuring a rich, collaborative learning experience.

It Fits You If

You are a senior manager in the food processing and distribution industry, seeking to develop your knowledge and skills in the specific environment of Hospitality F&B, with a focus on the premium-luxury market segment.

In partnership with

SDA Bocconi Executive Education Certificate

What it is

The SDA Bocconi Executive Education Certificate is a formal recognition that certifies the completion of an executive program tailored to your managerial growth needs.

How to obtain it

In collaboration with our Program Advisors, you can create a customized educational path by selecting programs from your area of interest. To obtain the Certificate and gain access to the Bocconi Alumni Community - an interactive network connecting professionals at every stage of their career - you must complete at least 11 days of on-campus education, accumulated from the durations of your selected courses, within a two-year period.

Structure and Contents

6 days

48 equivalent hours

6 pillars

Pillar I

DISCOVER – Fundamental Hospitality F&B economics and food producers/distributors’ strategies to enter the Hospitality F&B market

Pillar II

EXPERIENCE – From the dish to the service setting: food design, interior design and storytelling in Hospitality F&B

Pillar III

INNOVATE – Creativity and innovation in the Hospitality F&B sector
Opportunities arising from latest technology trends in Hospitality F&B

Pillar IV

VALUE CREATION AND VALUE CAPTURE
LEADERSHIP CHALLENGES AND COMPETENCES

Pillar V

SUSTAINABILITY

Pillar VI

FINANCIAL PERFORMANCE IN THE F&B INDUSTRY

Lectures

Guests Account

Business Case

Bocconi Alumni Community

Download the brochure to find out more about the program and the Faculty of the course.

Aula

22 - 24 May 2025

9:00 - 18:00
(Lausanne)

Aula

26 - 28 June 2025

9:00 - 18:00
(Milano)

MODULE
in presence

Locations

SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano

EHL Hospitality Business School
Route de Berne 301
Lausanne 1025, Switzerland

Special Payment Terms

Bocconi Alumni

Bocconi Alumni are entitled to a 10% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating“ALUMNI10” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business

The educational dimension is one of the tangible levers that we can provide to men, women, and our organizations to truly make a difference, to have an impact. Providing education means offering a concrete tool for change and social transformation. To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2026: a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments

Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20 percent discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.

Early Bird

A 10% reduction on the program fees offered to applications sent in by 21 Mar 2025.
Custom training programs

In the case of training needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements

SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.

By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.

Driving Sustainability and Innovation in Hospitality

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Enhance your leadership in the Hospitality F&B Industry

It Fits You If